Rice Krispies brings its treats to life in holiday campaign
Kellogg’s Rice Krispies has rolled out a spot that highlights all of the different holiday treats one can make with its 87-year-old cereal.
Created by Leo Burnett, the spot is called ‘How many ways can you snap, crackle, pop?’ and features the brand’s iconic trio of characters as they interact with reindeer, gingerbread men, and turkey Rice Krispie treats.
The aim of the campaign is to “reintroduce the tradition” of making and decorating Rice Krispies treats to both kids and parents.
According to the agency, this video marks the first time that 3D versions of Snap, Crackle and Pop have appeared on screen.
Credits:
Agency: Leo Burnett
EVP, Creative Director: Graham Woodall
Creative Directors: Mike Doyle, Ryan Bloecker
Executive Director of Production: Vincent Geraghty
Producer: Tom Cronin
Senior Producer: Alethya Luiselli
Production Company: Bent Image Lab
Executive Producers: Derrick Huang, Ray Di Carlo
Head of Production: Paul Diener
Animation Director: Rob Shaw
Live-Action Director: Rachel Harms
Music Company: The Elements
Sound Co: Particle Audio
Sound Engineer: Katy Mindeman
Sound Producer: Laura Feeney