The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Mobile Adtech

Meshh Box hooks up mobile users to brands and publishers in internet dead-spots

Author

By John McCarthy, Opinion Editor

November 20, 2015 | 3 min read

Meshh Technologies, a London-based start-up company, has created an inexpensive box which delivers cahced web pages and more to mobile users over a local WiFi connection.

The start-up claims the technology could disrupt how publishers and brands deliver large files - be it video, digital magazines or more - in locations where internet access is poor or non-existent.

The Meshh Box, a content distribution tool in the form of a hard drive which can broadcast HTML5 pages and files over a Wi-Fi network to mobile and tablet users up to 30m away, has been positioned as a tool could ease the distribution of large quantities of data.

The start-up claims, among a number of uses, outdoor advertisers could utilise the Meshh Box to stream high-definition movie trailers from billboards to consumers upon connection to its dedicated WiFi address.

The boxes can form a network of up to 2,500 devices (soon 10,000) which can be administrated from a single server, creating a new pathway for publishers to reach readers consistently on public transport – including on the London Underground and other metro systems, where coverage is traditionally patchy.

The networks can also change how events, exhibitions and retailers distribute updates, events and promotions.

Anthony Ganjou, founder of Meshh, said: “A Meshh box is essentially a hard drive that can be accessed within a walled garden of content you create. It is designed to work with every type of HTML5 digital content for mobile and tablet devices.

“Publishers can quite literally deliver any type of digital content to users anywhere in the world.”

“We have none of the restrictions or connectivity issues of a typical Internet, data or Wi-Fi connection as our local networks mean there’s no buffering, no data feed running via satellite or any dependence on bandwidth.”

“We can create connected interactive content distribution networks quite literally anywhere – whether on a single train, a fleet of planes or across 500 stores around the world.”

Although the devices offer consumers off-the-grid connectivity, they boxes can be updated systematically upon when in receipt of a 3G, 4G or WiFi connection – a revelation which takes the impetus of off consumer’s data caps.

Demonstrating the tech, Meshh downloaded an issue of The Drum, on the Eurostar.

Mobile Adtech

More from Mobile

View all

Trending

Industry insights

View all
Add your own content +