Burger King rolls out festive themed packaging
Burger King is set to roll out new Christmas packaging across a select range of cups, bags and boxes as it gets in to the swing of the festive season.
Designed by Turner Duckworth, the new, limited edition packaging range includes reindeer and mistletoe-clad coffee cups, Santa’s belly-inspired sandwich wraps, 'joyful' takeaway bags and Christmas-themed characters on its Chicken Fries box. The Burger King crown also features an 'Unlucky Santa'.
“The Burger King brand is always looking for innovative ways to surprise and delight our guests – whether it is with our great-tasting new products or a seasonal twist on the guest experience,” said Fabiana Anauate, marketing vice president of Burger King. “The new, limited-edition packaging gives guests new ways to celebrate the holidays in a very authentic BK way. At Burger King restaurants, we like to encourage all the unique and different ways our guests get into the spirit.”
The new packaging and Winter Whopperland menu will be available at participating restaurants in the UK, Europe, the US, Latin America and Asia.