AgeUK, John Lewis & Dame Helen Mirren combine to tackle loneliness
John Lewis has followed up last week’s premiere of its Man on the Moon festive advertising campaign with a joint call to action alongside Age UK and Dame Helen Mirren to help eradicate loneliness this Christmas.
The partnership aims to drive charitable donations to fund services for the estimated one million older people who it is estimated can go a whole month without speaking to another person and who have no-one to turn to.
As part of this appeal unaired footage will be shown from the set of the recent advert with John Lewis stores embracing the fundraising challenge with a series of Christmas lunches and social events. Age UK will be given an in-store presence as part of the tie-up and 25 per cent of the proceeds from the sale of every Man on the Moon mug and Christmas card will be passed on to the charity.
Esther Jackson, marketing and fundraising director at Age UK said, “The Man on the Moon advert has really struck a chord with people, helping to raise awareness of loneliness amongst older people and we are thrilled to be able to announce this next exciting phase of our partnership with John Lewis.”
The new fundraising bid launches across social media channels from today.