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VCCP acquire media agency adconnection

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By Tony Connelly, Sports Marketing Reporter

November 19, 2015 | 2 min read

VCCP has acquired independent media agency adconnection in a move that will see it fully merge with VCCP’s existing media operation, VCCP Media to create a combined media company worth over £50m.

VCCP acquire adconnection

VCCP acquire adconnection

The newly merged operation will have around 70 staff and will have clients such as ASOS, Bonhams, Maplin, Jessops, Vue Cinemas and MTV.

Paul Mead will be the chairman of VCCP Media with Catherine Becker, current chief executive of adconnection, heading the new business.

Adrian Coleman, group chief executive of VCCP said: “We have grown a very successful media business organically at VCCP but this deal will give us real scale and the ability to offer clients genuine full service communications under one roof.”

Catherine Becker added: “Our two businesses have very complementary skillsets and a fabulous client base. We share core values around performance and innovation and I’m incredibly excited about the potential to deliver outstanding results for our clients”

Paul Mead, Founder of VCCP Media said: “The world of media and advertising is under-going a fundamental revolution but agency structures have not kept pace. We’ve been overwhelmed by the number of clients who want to break down the silos between media and creative and explore how they can structure their agency relationships in more innovative ways”

The acquisition comes just 4 weeks after VCCP’s parent company Chime Communications plc was acquired by US-based, Providence Equity Partners.

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