Christmas Creative Work: Featuring AMV BBDO, Adam&EveDDB, Mr President and more
Ho ho ho! Welcome to the first installment of our special Christmas-themed edition of The Drum Creative Department.
We will be showing the best festive work and giving you, the reader, the chance to decide which seasonal campaigns, packaging designs or apps will make it into The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum ( 9 December) in the Creative Department spread.
Other popular entrants will also be considered for the print edition.
If you'd like to submit your Christmas creative for next week's Creative Department please contact Rebecca or Gillian.
For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.
Workfront and The Drum will be celebrating the best creative work of the year with a live exhibition on 25 November, register here.
Adam&EveDDB: Mulberrry'Miracle of Mulberry'
Brand: Mulberry
Title(s): Miracle of Mulberry
Agency: adam&eveDDB
Agency Website: www.adamandeveddb.com
Executive Creative Director: Richard Brim
Copywriter: Aidan McClure
Art director: Laurent Simon
Additional Credits: Managing Partner: Paul Billingsley
Account Director: Olivia Chittenden
Head of Planning: Dom Boyd Agency Producer: Panos Louca
Production company: Outsider
Director: James Rouse
Production Company Producer: Benji Howell
Editor: Bill Smedley at Finish
Post-production: Finish
Audio post-production: Factory
Sound Design: Anthony Moore & Neil Johnson.
Telecine: Paul Harrison
Visual Post Production: Finish
Post Production Producer: Charles Gillett
Music Company: FOCUS Music Composers/Arrangers: Mark Cousins and Adam Saunders
Mulberry: Brand Director: Anne-Marie Verdin
Head of Marketing and Press: Shona Campbell
Head of Group Brand Creative: Jack Foreman
Senior Brand Image Manager: Jackie Holland
Marketing and Media Manager: Stephanie Latendresse
Published: November, 2015
Short rationale (optional): adam&eveDDB has launched their second Christmas campaign for British lifestyle brand, Mulberry to remind customers that a Mulberry bag is ‘a gift unlike any other’. The two minute online film is a playful take on the nativity story featuring a very British ensemble of characters who come from far and wide to witness the ‘Miracle of Mulberry’.
The film opens innocuously enough, with a woman delightedly unwrapping an iconic Bayswater bag from her husband, only to take an unexpected turn as a series of strangers arrive uninvited to her house to marvel at her new gift. As the scene unfolds, it becomes increasingly familiar until viewers realise that it’s a modern British re-imagining of the Nativity Story, with Mulberry at its heart.
The film ends with the thoroughly bemused boyfriend observing amidst all the fuss: ‘It’s just a bag’, before fading to the line: #MulberryMiracle.
St Luke's: Very 'The Journey'
Brand: Very.co.uk
Title(s): The Journey
Agency: St Luke’s, London
Agency Website: www.stlukes.co.uk
Executive Creative Director: Al Young
Group Creative Head: Mick Brigdale
Agency Producer: Rebecca Holt
Planner: Rose Van Orden
Business Lead: Jonathan Dale
Account Director: Lara Poole
Senior Account Manager: Joanne Hill
Media agency: Vizeum
Production Company: Outsider
Director: Vesa Manninen
Editor: Mark Edinoff @ Work
Post-production/VFX/Grade: MPC
VFX Producer: Paul Branch
VFX Supervisor: Jim Radford
2D supervisor: Jonathan Box
CG supervisor: Ross McCabe
Colourist: George K
Music track: The Soundworks
Audio post-production: Grand Central
Exposure: TV, press, digital
Published: November, 2015
Short Rationale (optional): Online department store Very.co.uk has mixed live action and CGI animation for its £5m Christmas advert based on the idea of finding the right gift for friends and family.
The spot, created by St Luke's, shows the journey of thousands of little pink boxes from Lapland to their recipient’s home reminiscent of Santa’s journey from the North Pole. Upon reaching their final destination the boxes are shown to match their owners and are opened to reveal the perfect present.
The film ends with the line ‘a very special something for a very special something’ and the Very logo; a small pink box.
The ad follows the company’s reboot in October which focused around the ease of shopping on the site.
Mother London:Boots '#DiscoverMore'
Brand: Boots
Title(s): #DiscoverMore
Agency: Mother London
Production company: Supply & Demand/ Caviar
Managing directors: Nicola Kenney and Sorcha Shepard
Director: Joseph Kahn
Production producer: Nicola Kenney
Editor: Ben Harrex @ Final Cut
Post House: MPC
VFX Supervisor: Alex Lovejoy
Sound: Sam Robson @ 750mph
Published: November, 2015
Short Rational (optional): This Christmas, Boots is inviting the nation to #DiscoverMore of their unique beauty gift collection with a Christmas ad that transports the viewer into a glamorous world of Christmas festivities.
Navigated by a curious blue firefly, the advert takes viewers into a world of elegance, pampering, luxury, fun and fragrance as the playful assistant swoops through magical rooms packed full of fabulous beauty gifts as far as the eye can see.
The soundtrack to the advert has been specially recorded by Jessie J and sets a fabulous festive tone. It’s Jessie’s unique version of the 1950s classic "(Everybody's Waitin' for) The Man with the Bag" and perfectly complements the glamorous emporium setting.
Adam&EveDDB: John Lewis'The Man on the Moon'
Brand: John Lewis
Title: The Man on the Moon
Agency: Adam&EveDDB, London
Agency Website: www.adamandeveddb.com
Chief Creative Officer: Ben Priest
Executive Creative Directors: Richard Brim, Ben Tollett
Copywriter: Miles Carter
Art Director: Sophie Knox
Interactive Creative Director: Till Diestel
Planner: David Golding
Managing Director: Tammy Einav
Business Director: Miranda Hipwell
Account Director: Caroline Grayson
Media Agency: Manning Gottlieb, OMD
Media Planner: James Parnum
Film: Agency Producer: Lucie Georgeson
Agency Sssistant Producer: Brittany Littlewood
Production Company: Somesuch
Director: Kim Gehrig
Executive Producer: Tim Nash
Producer: Lee Groombridge
Cinematographer: Andre Chemetoff
Director of Photography: Andre Chemetoff
Editing Company: Trim
Editor: Tom Lindsay
Post Production: The Mill
Visual Effects Shoot Supervisor: Hitesh Patel
Visual Effects Shoot Supervisor, Lead 2-D Artist: Jonathan (Wes) Westley
Lead 3-D Artist: Mike Chapman
Lead Digital Matte Painter: Aurelien Ronceray
Colorist: James Bamford
2-D Team: Joe Tang, Olivia O'Neil, Grant Connor
3-D Team: Christos Parliaros, Ivor Griffin, Adam Dewhirst, Tom Hales, Ciaron Moloney, Finlay Crowther, Ian Potsos, Matt Kavanagh
Digital Matte Painting Team: JiYoung Lee, German Casado
Smoke Artist: James Pratt
Production Team: Gemma Humphries, George Reid
Song: Half the World Away
Music Supervision Company: Leland Music
Music Supervisors: Abi Leland, Ed Bailie
Audio Postproduction: Factory Studios
Composer: Noel Gallagher
Performer, Arranger: Aurora.
John Lewis: Customer Director: Craig Inglis
Head of Marketing, Brand: Rachel Swift
Published: November, 2015
Short Rationale (optional): Set to the Oasis track ‘Half The World Away’, recorded by 19-year-old rising music star, Aurora, John Lewis’ ‘Man on the Moon’ Christmas advert tells the story of a magical and unexpected connection between a little girl, Lily, and a Man who lives on the Moon.
At its heart the narrative demonstrates the power of connection and thoughtfulness at Christmas - a time of great joy, but also a time when some might find themselves alone. The advert ends with the strapline ‘Show someone they’re loved this Christmas’.
John Lewis has partnered with Age UK to drive awareness and support for some of the million older people who can go for a month without speaking to anyone. Throughout November and December, the retailer will be supporting Age UK in a number of ways, including in store and online activity, a text to donate mechanism and through the sales of selected Christmas merchandise.
This message will be amplified beyond the TV campaign through a range of channels: moon pop-ups will land in 11 John Lewis shops - providing the opportunity to take photos with the moon back drop, learn about the moon and find out more about this Christmas's Age UK partnership.
The retailer has also created a Man On The Moon App that uses augmented reality to bring the moon to life. By pointing a phone at the Man on the Moon image - found on posters, John Lewis shopping bags, click and collect boxes and many more places; or simply by holding the device up towards the moon itself, users can unlock a 3D interactive moon that releases daily facts and animations in the countdown to Christmas Day’s full moon. The app also features a Man on the Moon themed game in which the player has to avoid obstacles, and collect power ups in a bid to get a chosen object all the way up to the Man on the Moon.
Adam&EveDDB:Waitrose 'Make it With Waitrose'
Brand: Waitrose
Title(s): Make it With Waitrose
Agency: adam&eveDDB
Agency Website: www.adamandeveddb.com
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Copywriter: Patrick McClelland
Art director: Feargal Ballance
Agency TV producer: Suzy MacGregor,
Agency TV Production Assistant: Sion Prys
Agency Print producer: Nicola Applegate
Agency Digital Producer: Sion Prys
Planner: Dom Boyd & Will Grundy
Managing Director: Tammy Einav
Business Director: Victoria Day
Account manager: Sarah Gregory and Abi Robinson
Media agency: Manning Gottlieb OMD
Media planner: David Ellis
TV Production company: HLA
Director: Simon Ratigan
Production company: HLA
Producer: Tim Daukes
Editor: Adam Spivey @ The Playroom
DOP: Martin Hill
Post Production: The Mill
Colourist: Seamus O’Kane @ The Mill
Audio Post Production: 750MPH
Soundtrack name: Cab Calloway, Everybody eats when they come to my house.
Photographer Andy Sewell
Photographer's agency Blackdog Represents
Retouching company Stanley’s Post
Digital production Company: Media Monks
Published: November, 2015
Short Rationale (optional): Waitrose is gearing up for its first Christmas campaign by adam&eveDDB. Featuring an array of delicious festive products available at Waitrose, the advert is a celebration of the diverse and unique ways we celebrate the festive season.
From Wookey Hole Cave Aged Cheddar and Signature Spice Christmas Pudding, to Heston from Waitrose Chocolate Buck's Fizz Swirl and Turkey Breast Parcel with Pork, Gingerbread & Apricot Stuffing, each scene is filled with festive food available in Waitrose this Christmas.
The ad also features a cameo from Heston Blumenthal, whose Christmas range is back in stores this season. The creative was written by Patrick McClelland and Feargal Ballance and directed by Simon Ratigan at HLA, who also directed the brand’s recent Autumn at Waitrose campaign.
It is set to Cab Calloway’s 1940’s Jazz classic ‘Everybody eats when they come to my house.’
AMV BBDO: Curry's PC World 'Spare the Act'
Brand: Curry’s PC World
Title(s): Spare the Act
Agency: AMV BBDO
Agency Website: www.amvbbdo.com
Creative Directors: Alex Grieve and Adrian Rossi
Copywriter: Mike Sutherland
Art Director: Antony Nelson
Print Campaign:Creative Directors: Alex Grieve & Adrian Rossi
Copywriter: Mike Sutherland
Art Director: Antony Nelson
Additional Credits: Agency Planner: David Edwards, Tom Claridge, Sarah Sternberg, Rob Sellars
Agency Account Man: Chris Taggart, Kate Taylor Tett, Anne Benveniste, Talya Baker
Agency Producer: Anita Sasdy
Media Agency: Blue 449
Media Planner: Lindsay Payne, Charlotte Dabbs, Lizzie Andrew, Freya Broaders
Production Company: O Positive
Director: David Shane
Production Co. Producer: Nell Jordan
Post-production Company: The Mill
Audio Post-production: Wave
Agency Planner: David Edwards, Tom Claridge, Sarah Sternberg
Agency Account Man: Chris Taggart, Kate Taylor Tett, Anne Benveniste, Talya Baker
Agency Producer: Paul Glucklich, Amy Simmons, Alison Woods
Designer: Mario Kerkstra
Retoucher: Greg Chapman
Published: November, 2015
Short Rationale(optional): Featuring acting legend Jeff Goldblum, Currys PC World’s ‘Spare the Act’ ads aim to demonstrate that the retailer understand Christmas doesn’t always live up to idealised expectations at times, and sometimes we need to act to maintain the Christmas spirit.
The £10m campaign will aim to position the shop as the solution; with the right electrical product, with the concept being that there’ll be no need for acting this Christmas.
In each of the five spots, we peek into a different Christmas scenario where characters are faced with an underwhelming moment, including receiving a disappointing Christmas present, being served burnt turkey, or straining to watch a Christmas film on an old, small TV set. As each of these moments unfold, and the protagonists struggle to hide their disappointment, Jeff Goldblum appears with some friendly acting advice to help the British public through those awkward Christmas moments.
Goldblum’s advice is to be empathetic with your friends and loved-ones, and instead imagine the ‘perfect Currys PC World product’ to hide your disappointment.
ButterflyCannon: Chandon '#BestieWishes Bottle Packaging'
Brand: Chandon
Title(s): #BestieWishes Bottle Packaging
Agency: ButterflyCannon
Agency website: www.butterflycannon.com
Creative Director: Jon Davies
Published: November, 2015
Short rationale: To kick off the 2015 holiday season, Chandon gave ButterflyCannon the opportunity to give their Blanc de Noirs sparkling wine a fresh, festive and shareable new look, that was perfect for parties, gatherings or even nights in with ‘besties.’
The bottle is wrapped in a shrink sleeve showcasing a series of playfully festive messages in the same contemporary tone of voice as Chandon’s female millennial consumers. Wrapping seamlessly round the bottle and designed to invite and maximise the opportunities for sharing on social media platforms, these messages reflect the fun, spontaneous spirit of the brand and its 2015 festive communication platform, #BestieWishes.
The shrink sleeve enclosing the bottle is a pure, satin white, which provides a luxuriant canvas to showcase the messaging, which is drawn in a playful, hand written typeface created especially for the bottle and executed in subtly sparkling metallic ink. Elsewhere on the bottle, the Chandon logo, with its iconic shooting star, is woven whimsically into the layout of the messaging, whilst in a break from convention, the foil capsule around the neck of the bottle is kept deliberately naked, to give a clean and contemporary silhouette in keeping with the relaxed, informal nature of the brand.
AMV BBDO: Sainsbury's 'Mog's Christmas Calamity'
Brand: Sainsbury's
Title(s): Mog's Christmas Calamity
Agency: AMV BBDO, London
Agency Website: www.amvbbdo.com/
Executive Creative Director: Adrian Rossi
Executive Creative Director: Alex Grieve
Creative Director: Michael Durban
Creative Director: Tony Strong
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Additional Credits: Agency Planner: Cat Wiles, Sophie Caron
Agency Account Man: Gemma Findlay, James Campbell, Lucy Cole
Agency Producer: Rebecca Scharf, Nikki Holbrow
Media Agency: PHD
Media Planner: Becca Bunbury, Chris Magniac, Liam Doyle, Anna Hancock
Production Company: Outsider
Director: James Rouse
Production Co. Producer: Benji Howell
Post-production Company: Framestore
Editor: Bill Smedley
Music composer: Rachel Portman
Sound design/mix: Anthony Moore, Neil Johnson
Published: November, 2015
Short Rationale: Sainsbury’s has turned to one of the nation’s best loved children’s book characters, Judith Kerr’s Mog, for its festive campaign highlighting the importance of sharing at Christmas.
Developed in partnership with Kerr’s publishers - HarperCollins Children’s Books - and Kerr herself, the brand has produced a full length three-and-a-half minute long film, entitled Mog’s Christmas Calamity.
Directed by James Rouse, and co-produced by Sainsbury’s and HarperCollins Children’s Books, the advert features a sequence of highly improbable and entertaining events that befall Mog in the early hours of Christmas morning.
Mr President: The Body Shop 'Jingle Bells'
Brand: The Body Shop
Title(s): Jingle Bells
Agency: Mr President
Agency website: www.mr-president.co.uk
Creative Director: Thea Hamren
Creative: Tom Bird
Business Director: Polly Dedman
Account Director: Tom Trevelyan
Account Executive: Anna Jackson
Planner: Anna-Lucy Terry
Director: Luke Bellis
Producer: Charlie Phillips
Production Company: Mindseye
The Body Shop International: Scott Corbett - International Creative Director
Additional credits: General Manager: Arnaud Jeanteur
Deputy General Manager: Vania Lacascade
Brand Activation Director: Aida Moudachirou
Published: November, 2015
Short rationale (optional): Christmas holidays are a time for feeling good, no matter where you are in the world or what you’re up to. The Body Shop points out that friends and family get-togethers, office parties and even your morning routine, should be filled with that festive feeling, which is why its created a shower sing-a-long of global proportions.
The music video unites voices from around the world, singing the worlds’ most popular Christmas song - Jingle Bells – during their bathroom routine.
Viewers can listen in to six different languages, including English, Cantonese, Portuguese, Japanese, German and French.
Packed full of cheeky moments guaranteed to make you smile, the film also carries a serious message: for every gift set sold this year at The Body Shop, it will donate one day of safe water to a family in Ethiopia in partnership with WaterAid.
Adam&EveDDB: Harvey Nichols 'Gift Face'
Brand: Harvey Nichols
Title(s): Gift Face
Agency: Adam&EveDDB
Agency Website: www.adamandeveddb.com
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Copywriter: Jo Cresswell
Art director: Sian Coole
Agency producer: Lucie Georgeson, Brittany Littlewood
Agency digital producer: Marceline Le Gaufey
Planner: Michelle Gilson
Client Services Director: Paul Billingsley
Account Director: Brittany Lippett
Account Manager: Katie Gough
Designer/Typographer: King Henry
Creative Producer: Caroline Tripp
Art Buyer: Daniel Moorey
Media agency: Zenith
Media planner: Tim Payne, Becky Dorfman
Film: Production company: Blink
Executive Producer: James Bland
Producer: Ewen Brown
Director: Tim Bullock
Cinematographer: Stephen Keith-Roach
D.O.P: Stephen Keith-Roach
Editing Company: The Whitehouse
Executive Producer: Lisa Kenrick
Editor: Mark Burnett
Assistant Editor: Andre Rodrigues
Post Production: Moving Picture Company
Post Producer: Hannah Ruddlestone
VFX Supervisor: Cynthia Lee
2D Artist: Cynthia Lee
3D Artist: N/A
Colourist: Matthieu Toullet
Illustrator: N/A
Music Supervisor: Sean Atherton @ Siren
Audio Post Production: Factory Studios
Soundtrack name and composer: Dance of the Sugarplum (Tchaikovsky) – scored and arranged by Jess Dannheisser @ Siren Music
Print: Photographer: Aitken Jolly
Photographer's agency: Serlin and Associates
Retouching company: Stanleys KH
Designers: Rob Hare, Scott Silvey
Artwork: Katie Luong
Published: November, 2015
Short Rationale (optional): Luxury fashion retailer Harvey Nichols has unveiled its 2015 Christmas campaign focusing how to avoid 'Gift Face'.
The ad shows a woman on Christmas Day faking happiness as she receives a string of awful gifts from her family. The film ends with a show of items which will avoid the dreaded 'Gift Face'.
The department store is also helping customers on social media recognise #GiftFace and suggesting gift options for this Christmas.
TMW Unlimited: John Lewis of Hungerford 'Imperfection Not Tolerated'
Brand: John Lewis of Hungerford
Title(s): Imperfection Not Tolerated
Agency: TMW Unlimited
Agency website: www.tmwunlimited.com
Creative Director: Mark Urey (Art) and Phil Rhodes (Copy)
Agency Producer: Millie Graham-Campbell
Creative concept: Marc Curtis
Director/ Production Co: Charlie Phillips / Mind’s Eye
Producer: Max Yeoman / Jonny Knight
Editor: Keith Wright
Post Production: Gramercy Park Studios
Sound Design: Score Draw Music
Grade: Ben Rogers
DoP: Max Brill
Published: November, 2015
Short rationale (optional): The John Lewis Christmas ad is a cultural phenomenon. But while this tongue-in-cheek spot from John Lewis of Hungerford is full of the heartstring-tugging, tear-jerking spirit of Christmas, this time there’s not a penguin in sight.
The ad is set in a kitchen at Christmas time as a dad and his young daughter set about making Christmas cupcakes. But while the cupcakes dad makes are perfect looking enough for Bake Off, his daughter’s efforts leave a lot to be desired.
She presents her grotesque creations proudly to her mum, who does her best to look impressed, but as the girl skips off, mum quickly puts down her cupcake and eats one of dad’s instead.
The campaign, which focuses on John Lewis of Hungerford’s handcrafted kitchens, ends with the strapline: ‘Imperfection not tolerated’.
Sibling Agency: Westfield 'All We See is Joy'
Brand: Westfield
Title(s): All We See is Joy
Agency: Sibling Agency, Sydney
Agency Website: www.stwgroup.com.au
Managing Director: Fleur Marks
Executive Creative Director: Michael Dole
Creative Director: Dean Hamilton
Agency Producer: Jeff Edwards
Account Director: Sarah Clifton
Business Director: Duncan Stevens
PR Associate Director: Allison Larkin
PR Account Director: Sarah Hazen
Head of Strategy: John Halpin
Media Account Director: Danni Dimitr
Production: Photoplay Films
Director: Scott Otto Anderson
Executive Producer: Oliver Lawrence
Producer: Emma Thompson
Photography: Kitchen Creative Management
Photographer: Alexandrena Parker
Custom Publishing: Bauer
Published: November, 2015
Short Rationale: Scentre Group has launched its 2015 Westfield Christmas campaign, ‘All We See is Joy’, fronted by comedian, Julia Morris.
New research found that more than three quarters (76 per cent) of Aussies find Christmas stressful and the stress is mounting as 17 per cent feel more pressure to put on the ‘perfect’ Christmas than previous years.
From this insight came ‘All We See is Joy’. The campaign encourages Australians to take the pressure off this year and rather than worry about being the ‘perfect’ host or choosing the ‘perfect’ gifts, enjoy what really matters – the time spent with family and friends.
The campaign’s 60 sec film follows Julia Morris on Christmas Day and celebrates the moments of real joy, contrasted with relatable Christmas chaos – the not-so-perfect cracked pavlova, wonky tree, and mess of wrapping paper around the tree and waves of guests.