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Pernod Ricard Paris

Pernod Ricard releases 40th artistic campaign featuring flying models

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By Natalie Mortimer, N/A

November 12, 2015 | 2 min read

Pernod Ricard has released its 40th annual photo campaign for international photography fair Paris Photo, with this year's offering featuring flying models.

Shot by Chinese photographer Li Wei, the 'Vison' campaign gave 40 Pernod Ricard employees the opportunity to 'fly' in front of the camera.

The maker of Absolut, Malibu and Jameson has been offering an artist the freedom to illustrate its annual report as they wish since 1975. The only stipulation is that they must use Pernod Ricard employees as models.

Besides the nine prints released within the Group’s annual report last October, visitors of Paris Photo will discover never seen before prints handpicked by Li Wei for the event.

Pernod Ricard has been focusing on photography for the last six years and more than 130 employees have participated in the scheme.

Alexandre Ricard, chairman and chief executive of Pernod Ricard, said during the preview: “Today is the first time we show our campaign at Paris. I am very proud to share the result of our artistic collaboration with every visitor of one of the biggest international fairs. Art is by definition convivial: it only makes sense when it’s shared”.

The exhibiton takes place from today (12 November) to 15 November at Paris' Grand Palais.

Pernod Ricard Paris

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