New Facebook app Notify takes on Twitter with customised alert

Facebook’s dominance is rarely trumped however when it comes to breaking news Twitter is often viewed as a superior and more efficient platform. Addressing this issue Facebook has released a new app which gives users customised alerts on their phone’s lock screen

The Notify app unites news notifications and alerts to create a single livestream which users can tailor with categories of interest - called stations- such as news, sports, entertainment, politics, business, culture and fun. The new creation also has an option to receive alerts based on location.

News sources such as the New York Times and Washington Post are examples of the stations which will provide alerts. These alerts can be narrowed down to sections within those sites such as cooking or health. Other stations include shopping sites like Racked, Groupon and Fandango.

“Notify from Facebook sends you notifications from the sources you trust, whether you are a sports fan, a film buff, a news junkie or a little bit of everything,” Facebook explained in a video introducing the new app. “Stay up to date on things you care about right on your lock screen.”

Notify product manager, Julian Gutman, told the New York Times “this is a central place you can go where you can build a notification experience that works for you”.

As is the case for some of the company’s other creations, a Facebook login is required for the app which now joins a host of other Facebook-owned apps including Messenger, Instagram, WhatsApp, Facebook Pages, Paper, Facebook at Work and Mentions.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs