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Canada Goose debuts first global campaign with film by Oscar winner Paul Haggis

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By Natalie Mortimer, N/A

November 12, 2015 | 2 min read

Luxury outdoor apparel company Canada Goose has embarked on its first global campaign with the launch of a short film by Oscar winning filmaker Paul Haggis.

The film, titled Out There, launched globally on Canada Goose's website this week and tells the stories of some of the brand’s so-called 'Goose People': Laurie Skreslet, the first Canadian to summit Mount Everest; Lance Mackey, a four-time Iditarod champion and two-time ESPY nominee and Hall of Famer Karl Bushby who is currently seeking to be the first human to traverse the globe completely with unbroken steps.

The campaign is multi-platform including creative out-of-home activations, digital, print and social advertising across North America, Europe, Scandinavia, Greenland and more. In addition, the film will also be projected ‘guerrilla style’ across locations in Paris, London and Edinburgh, to give people the opportunity to experience the film outside.

“For us, true luxury means access to new experiences, big ideas, and discovering the unexpected,” said Dani Reiss, president and CEO, Canada Goose. “Built over the last 58 years, our story is one of wildness, independence and courage. Out There tells the incredible true stories – our story – that inspire people to explore and embrace their innate desire for adventure.”

The projections will take place in the evening on 19 and 20 November, launching simultaneously in London, Paris and Edinburgh.

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