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Land Rover uses state-of-the-art projection tech to launch new Range Rover convertible

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By Michael Feeley, Founder and chief exec

November 11, 2015 | 2 min read

Land Rover has revealed the all-new Range Rover Evoque Convertible using state-of-the-art projection technology, set against the backdrop of the University of the Arts London’s famous Central Saint Martins building in Granary Square, Kings Cross, London.

The launch was staged at the famous Central Saint Martins building..

The projection covered an area the size of approximately 10 tennis courts using twenty projectors, each with a combined brightness of 400,000 lumens, the equivalent of 40,000 candles. The spectacular reveal also incorporated Granary Square’s innovative and high-tech water feature comprising of 1,080 fountain jets and 4,320 individual low energy LEDs, with each jet individually controlled and lit using a giant pixel map to invoke the mood of the changing seasons.

Gerry McGovern, Land Rover design director and chief creative officer, said: “The Evoque’s elegant design proportions lend themselves to the creation of a Convertible, and it’s fitting to reveal the vehicle against the backdrop of one of the world’s leading centres for art and design education here in the creative hub of London.”

The launch event was devised and managed by Land Rover’s global PR agency on the project TVC Group.

The reveal of Evoque Convertible also marks the start of a new partnership between Land Rover and the BORN Summit of Creativity (born.com). BORN is a unique crowdfunding business set up to commercially mobilise the world’s global creative talent. The Summit of Creativity is an annual celebration of the most promising creative ideas from around the world, reflecting Land Rover’s commitment to fostering and nurturing the talent of tomorrow.

In the run up to the BORN Summit of Creativity, which takes place in Courchevel, France, in March 2016, Land Rover and BORN will release a series of short films exploring the processes and challenges of established creative leaders, and how they are encouraging emerging talent.

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