Colin Farrell leads digital-only re-launch of Loaded
Nineties lads’ mag favourite Loaded has been rebooted for the digital era with the launch of a revamped online presence, leading on an interview with Hollywood actor Colin Farrell for its re-launched website.
The magazine ceased publication in March this year following a decline in readership but current owners The Color Company, who own the Loaded brand, archive, digital and social media channels, are keen to resurrect the title for a new audience.
Part of this change will see the publication move away from images of scantily clad women to focus on ‘quality’ content.
Loaded editor Aaron Tinney, commented: “The website is a continuation of the last incarnation of the magazine. It is quality men’s magazine content online. There is a female focus, but not of the sort of Page 3 type stuff.”
This approach places greater emphasis on interviews with high profile people; including model Cara Delevingne, Glastonbury founder Michael Eavis and feminist comedienne Amy Schumer.
In addition to a new look for Loaded.co.uk the magazine has also updated its social media presence across Twitter, Facebook, Instagram, Pinterest and Google Plus.