By Claire Stevenson, Student

November 10, 2015 | 1 min read

Temptations turns grumpy cat festive showing a variety of disgruntled cats in Christmas costumes as part of its seasonal campaign.

Set to Elton John’s 'Sorry Seems to be the Hardest Word', the 30-60 second clips invite owners everywhere to apologise to their cats for the discomfort they put them through in the name of internet comedy.

Temptations brand manager, Arren Beach, said the advert “pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest.”

The film is accompanied by the tagline #saysorry with the premise of helping your cat “forgive and forget” with the company’s cat treats.