Foreign Airlines Association (FAA) appoints Rooster PR to promote benefits of membership

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By Michael Feeley, Founder and chief exec

November 10, 2015 | 2 min read

The Foreign Airlines Association (FAA), the UK’s leading networking association for foreign airline executives, has appointed Rooster PR to raise awareness of the association and boost its membership numbers.

FAA UK is the world’s longest established association of its kind.

Rooster’s brief is to devise and implement a strategic travel trade campaign focusing on raising the profile of the association and its spokespeople, driving awareness of the benefits of FAA membership, and supporting and publicising the FAA’s imminent brand relaunch and its 70th anniversary celebrations next autumn.

Colin Stewart, FAA chairman, said: “With the FAA undergoing a considerable refresh and facelift ahead of its 70th birthday next year, this is the perfect occasion to get a PR agency on board to help communicate our more up-to-date brand and mission.

“Rooster has already demonstrated understanding, insight and vision and with their help, we look forward to building upon our strong reputation in the industry in order to ensure non-UK airline representatives continue to have a voice in the UK."

James Brooke, managing director at Rooster PR, said: “The FAA is invaluable for foreign airline professionals in the UK, providing a solid support network, access to expertise and close ties to the influential . Although the association facilitates a platform to foster the collective voice of the airline industry, it has in recent years lacked a clear voice of its own. We’re looking forward to helping the FAA recover that voice and to creating a buzz about the benefits and the practical solutions it affords its members.”

FAA UK is the world’s longest established association of its kind, offering members the opportunity to meet likeminded airline representatives, promote their airline, discuss matters of mutual interest and share expertise and best practice via regular networking events throughout the year.

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