The Drum Awards for Marketing - Extended Deadline

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By Claire Stevenson, Student

November 10, 2015 | 2 min read

Luxury fashion retailer Harvey Nichols has unveiled its 2015 Christmas campaign focusing how to avoid 'Gift Face'.

The ad shows a woman on Christmas Day faking happiness as she receives a string of awful gifts from her family. The film ends with a show of items which will avoid the dreaded 'Gift Face'.

The department store is also helping customers on social media recognise #GiftFace and suggesting gift options for this Christmas.

Credits

Agency: Adam&EveDDB

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Copywriter: Jo Cresswell

Art director: Sian Coole

Agency producer: Lucie Georgeson, Brittany Littlewood

Agency digital producer: Marceline Le Gaufey

Planner: Michelle Gilson

Client Services Director: Paul Billingsley

Account Director: Brittany Lippett

Account Manager: Katie Gough

Designer/Typographer: King Henry

Creative Producer: Caroline Tripp

Art Buyer: Daniel Moorey

Media agency: Zenith

Media planner: Tim Payne, Becky Dorfman

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