Pinterest now lets users search with images

Pinterest has introduced a visual search tool that lets users click on an image within a photo – like a lamp within a living room - so they can browse other products similar to it.

The move is the platform’s latest attempt to appeal to advertisers since it makes Pins more easily searchable.

For example, in a company blog post announcing the new tool, Pinterest said users can zoom in on a lamp to find out what it’s called, where one can find it, and can look at others like it.

Users can also filter visual results by topic to further customize their search.

The feature is available on both mobile and desktop.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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