Eye Corp CEO Jeff Gunderman discusses what malls are doing to attract online shoppers
Jeff Gunderman, president and CEO of Eye Corp, spoke with The Drum’s Found Remote at the Digital Place Based Advertising Association (DPAA) Video Everywhere Summit earlier this week about out-of-home advertising opportunities for marketers during the holiday season.
Eye Corp, which provides traditional and digital out-of-home advertising in malls, bars, and nightclub throughout the US, recently commissioned a survey that found 82 per cent of holiday shoppers say they plan to spend the same or more at the mall this year.
Gunderman, who leads the mobile integration committee for the DPAA and sits on the interactive committee for the OOH Advertising Association, discusses how shopping mall developers are increasingly investing more money and energy into turning them into ‘destination’ locations to appeal to consumers and how mobile can integrate with more traditional media.