US Creative Work: Featuring RPA, McCann New York, Solve & more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week' and will be in the running to be featured in The Drum's magazine.
Submit your vote before Wednesday November 11 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative
McCann New York: Nespresso 'Training Day'
Brand: Nespresso
Title: Training Day
Agency: McCann New York
Agency Website: http://www.mccannny.com/
North American CCO: Eric Silver
CCOs, NY: Tom Murphy, Sean Bryan
ECDs: Larry Platt, Lea Ladera
CD (Art Director): Chuck Tso, Carlos Wigle
CD (Writer): Adam Kanzer, Scott Cooney
Additional Credits: Chief Production Officer: Nathy Aviram
Broadcast Affairs: Danielle Korn, Su ‐Mei Luk
Executive Producer: Kathy Love
Senior Integrated Producer: Wendy Leahy
Music Producer: Eric Johnson, Michael Ladman
Account Management: Dana McCullough, Sarah Louie, Athena Grammas
Strategy: Steve Zaroff, Christine Villanueva
Business Affairs: Erin Levine
Talent Coordinator: Terry Marcello
Traffic: Elly Schribman
Network Clearance: Sarah Malloy
Print/Banner Production: Sharon McKenzie, Mary Anguili, Ralph Cirillo, Teresa Tarquini, Thomas Walsh
Production Company: Untitled
Director: Grant Heslov
Director of Photography: Phedon Papamichael
Editorial Company: Big Sky
Editor: Chris Franklin
Effects/Finishing: Big Sky
Lead Artist: Ryan Sears
Transfer: Nice Shoes – Chris Ryan
Music Company: NA / Isley Brothers “Fight the Power”
Mix Studio: Sound Lounge
Engineer: Peter Holcomb
Web Films
Production Company: Beware Doll
Director: Sam Jones
Print & Banner Imagery
Photographer: Sam Jones
Published: November 2015
RPA: L.A. Clippers 'Together We Will'
Brand: L.A. Clippers
Title: Together We Will
Agency: RPA
Agency Website: http://www.rpa.com/
EVP, Chief Creative Officer: Joe Baratelli
VP, Group Creative Director: Nathan Crow
VP, Group Creative Director: Adam Lowrey
Associate Creative Director: Jason Hines
Associate Creative Director: Jesse Golden
Additional Credits: SVP, Chief Production Officer: Gary Paticoff
Producer: Ryan Radley
VP, Director of Business Affairs: Maria Del Homme
SVP, Group Account Director: Kirt Danner
Account Supervisor: Birgitta Johnson
Production Company: Elastic
Director: Angus Wall
Executive Producer: Jennifer Sofio Hall
Head of Production: Kim Christensen
Line Producer: Michele Abbott
Editorial Company: Rock Paper Scissors
VFX Company: a52
Visual Effects Supervisor: Andy Mckenna
Producer: Jamie McBriety
Recording Studio: Lime Studios
Engineer/Mixer: Dave Wagg
Assistant: Adam Primack
Executive Producer: Susan Boyajan
Published: October 2015
Solve: Président Cheese 'Life Well Paired'
Brand: Président Cheese
Title: Life Well Paired
Agency: Solve
Agency Website: http://www.solve-ideas.com/
Executive Creative Directors: Hans Hansen, Eric Sorensen
Integrated Creative Director: Eric Husband
Design Director: Nicolaus Smasal
Additional Credits: Integrated Executive Producer: Char Loving
Account Director: Ryan Murray
Digital Strategist: Neil James
Social Media Manager: Kurt Stafki
Production Company: Saville Productions
Director: David Falossi II
Executive Producer: Rupert Maconick
Producer: Daniela Huml
Director of Photography: Adam Bricker
Still Photographer: David Paul Schmit
VFX/Finishing/Editorial Company: Channel Z
Published: September 2015
Eleven: The Advertising Club of New York 'i'mPart'
Brand: The Advertising Club of New York
Title: i'mPart
Agency: Eleven, Inc.
Agency Website: http://www.eleveninc.com/
CCO: Mike McKay
CD: Sara Worthington
AD: Jacob Hellstrom
CW: Dom Haury, Mads Krogh
Designer/Icon Art: Luisa Betancourt
Published: October 2015
The Richards Group: Motel 6 'Room to Room'
Motel 6 "Room to Room" from King and Country on Vimeo.
Brand: Motel 6
Title: Room to Room
Agency: The Richards Group
Agency Website: http://richards.com/
Brand Creative Group Head/Writer: Chris Smith
Brand Creative Group Head/Art Director: Peter Everitt
Broadcast Producer: Sheri Cartwright
Brand Management: Rob VanGorden
Additional Credits: Production Company: King and Country
Director: Efrain Montanez
Executive Producer: Jerry Torgerson
Line Producer: Bo Clancey
Post Producer: Seth Gantman
Director of Photography: Karsten “Crash” Gopinath
Production Designer: Gabe Wilson
Editorial, Animation, VFX Company: King and Country
Editor: David Nitzsche
Art Director: Henry Castleton
VFX Supervisor: Andrew Cook
Designers: Brad Mitchell & Marcos Vas
Previsualization: Andrew Cook, Nick Poznick & Yu Okuizumi
3D Artists: Andrew Cook, Yu Okuizumi, Kyung Park, Nick Poznick, Tim Salikov & Henry Foster
Compositing Artists: Andrew Cook, Jon Lorenz & Yu Okuizumi
Camera: Red Epic Dragon
Crane: Hydrascope Telescoping Crane with Amphibian Head
Motion Control: Gazelle Motion Control system
Software: Maya, Nuke, Houdini & Adobe After Effects
Telecine Company: Company 3
Colorist: Sean Coleman
Sound Effects Company: Eleven Sound
Audio Mixer: Jeff Payne
Published: November 2015
BBH LA: Google Play & California Sunday 'California Inspires Me: James Franco'
Brands: Google Play and California Sunday
Title: California Inspires Me: James Franco
Agency: BBH, Los Angeles
Executive Creative Director: Pelle Sjoenell
Creative Director: Josh Webman
Creative Director: Peter Albores
Creative Director: Kristian Grove Moller
Additional Credits: Business Director: Derek McCarty
Account Lead: Alexandra Milner
Account Lead: Raquel Castro
Published: October 2015
The Variable: Air Hogs 'Go Wild!'
Spin Master: Full Throttle from The Variable on Vimeo.
Spin Master: Fury Jump Jet from The Variable on Vimeo.
Spin Master: SmashBots from The Variable on Vimeo.
Spin Master: Shadow Launcher from The Variable on Vimeo.
Brand: Air Hogs
Title: Go Wild!
Agency: The Variable
Agency Website: http://thevariable.com/
Chief Creative Officer, The Variable: Joe Parrish
ACD/Art Director, The Variable: David Jones
Senior Copywriter, The Variable: Gary Bostwick
Additional Credits: Director of Account Management: David Mullen
Account Supervisor: Anna Keller
VP & Executive Producer, Spin Master: Tamara Horowitz
VP & Global Business Lead Air Hogs, Spin Master: Conor Forkan
Senior Director, Marketing, Spin Master: Stewart Priddle
Senior Brand Manager, Spin Master: Geoff Oliver
Brand Manager, Spin Master: Patrick Heembrock
Senior Creative Director, Spin Master: Stacy Lewis
Creative Director, Spin Master: Mike Arnott
Assoc. Creative Director/Writer: Phil Ginther
Senior Producer, Spin Master: Glenn Wong
Director/D.P. - David Blue Garcia
Executive Producer, MRB: Matthew Brady
Published: October 2015
Glasfurd & Walker Design: Reassembly Botanical Fragrances Packaging Design
Brand: Reassembly
Title: Botanical Fragrances Packaging Design
Agency: Glasfurd & Walker Design
Agency Website: www.glasfurdandwalker.com
Creative Director: Phoebe Glasfurd
Art Director: Phoebe Glasfurd
Photographer: Jason Koroluk
Published: October 2015
Short Rationale: "Reassembly fragrances are made in small batches with attention to detail and alchemical intention. The luxury botanical fragrance oils are carefully aged until each composition is perfectly blended and absorbed into the organic fractionated coconut oil base. The constellation motif used in the packaging design reflects the unique myriad of elements & essences which define each oil."
W+K Portland: Nike 'Snow Day'
Brand: Nike
Title: Snow Day
Agency: W+K Portland
Agency Website: https://www.wk.com/work/from/portland
Creative Directors: Chris Groom, Stuart Brown
Copywriter: Brock Kirby
Art Director: Lee Jennings
Additional Credits:Producer: Jeff Selis
Agency Executive Producer: Matt Hunnicutt
Designer: Edgar Morales
Studio Manager: Alicia Kuna
Motion: Seth Shelman, Jeff Ackley, Oliver Rokoff, Adam Sirkin
Color/Retouching: Adam Sirkin, Saskia Thomson
Art Buyer: Grace Petrenka
Digital Production: Patrick Marzullo, Ben Oh, Evelyn Loomis, Jenna Simon
Digital/Social Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade, Brandon Thornton, Reid Schilperoort
Media/Comms Planning: Daniel Sheniak, Reme DeBisschop, Lisa Feldhusen, Natalie Welch
Account Team: Karrelle Dixon, Corey Woodson, Shinya Kamata
Project Manager: Andrea Nelsen
Business Affairs: Amber Lavender
Head of Production: Ben Grylewicz
Executive Creative Directors: Mark Fitzloff / Joe Staples
Production Company: Biscuit Filmworks
Director: Steve Rogers
Executive Producer: Shawn Lacy/Holly Vega/Dana Balkin
Line Producer: Jay Veal
Director of Photography: Alwin Kuchler
1st AD: Craig Owens
Editorial Company: Joint Editorial, Portland
Editor: Peter Wiedensmith
Assistant Editor: Dylan Sylwester
Post Producer: Jen Milano
Executive Producer: Leslie Carthy
Operations Director: Mary Zuleger
VFX Company: The Mission
Lead Flame: Joey Brattesani
Animation Director: Piotr Karwas
On-Set Supervisor: Michael Gibson
VFX Producer: Diana Cheng
Managing Director: Michael Pardee
Executive Producer: Ellen Turner
Music+Sound Company: Joint Editorial
Sound Designer: Noah Woodburn
Song: The Payback
Mix Company: Joint Editorial
Mixer: Noah Woodburn
Producer: Jen Milano
Vine Production
Production Company: Zach King Vines, Los Angeles
Director/Editor: Zach King
Producer: Jadon Gauthier
Photographer: Gary Land
Production Company: Avenue 53
Producer Greg Broussard
Published: October 2015
Anomaly: Johnnie Walker Blue Label 'The Gentleman’s Wager II'
Brand: Johnnie Walker Blue Label
Title: The Gentleman’s Wager II
Agency: Anomaly
Agency Website: http://anomaly.com/en/
Director: Jake Scott
Production Company: RSA Films
Additional Credits: Producer: Jules Daly
Producer: Tracie Norfleet
Producer: David Mitchell
Line Producer: Julie Sawyer
Line Producer: Frederic Bovis
Production Supervisor: Jason Groves
Assistant Director: Howell Caldwell
Director of Photography: Dariuz Wolski
Production Designer: Joseph Bennett
Costume Designer: Diamantie Cavalli
Composer: Eclectic Music
Global Brand Director: David Gates
Global Managing Director: James Thompson
Global Director: Sumindi Peiris
Writer: Mike Byrne
President: Karina Wilsher
Art Director: Mark Sarosi
Writer: Zack McDonald
Account Director: Sarah Collinson
Executive Producer: Winslow Dennis
Editor: Andrea MacArthur
Colorist: Fergus McCall
Post Producer: Katie Kolombatovich
Color Company: The Mill
Mixer: Cory Melious
Mix Company: Heard City
Sound Company: Amber Music
Published: November 2015
Tether: Celestial Seasonings Brand and Packaging Evolution
Brand: Celestial Seasonings
Title(s): Brand and Packaging Evolution
Agency: Tether
Agency Website: www.tetherinc.com
Chief Creative Officer: Stanley Hainsworth
Creative Director: Kari Strand
Art/Design Director: Ryan Meline
Content Director/Copywriter: Dennis O’Reilly
Senior Designer: Jeff Wilkson
Designer: James Stipes
Illustrators: Michael Bast, Delro Rosco, Robin Moline
Production Manager: Kyle Fuson
Production Designer: Keith Slawson
Senior Project Manager: Renee Perry
Published: October 2015
Short Rationale: "Starting in 1969, Celestial Seasonings broadened America’s understanding of the tea category by bringing a variety of blends to the grocery store – first herbal teas, then green teas and more. Forty-five years after the company was founded, Tether was selected as the agency partner to expand Celestial’s brand story and evolve its design identity—demonstrating how the brand fulfills the promise of inviting the perfect balance to our days.
Carrying forward many of the whimsical illustrations known and loved by generations past, Tether was able to preserve the richness of Celestial’s history, while also connecting to the needs of today’s consumer. The brand has been reimagined, but the magic of old has been retained. The result? A product experience that is easier to navigate, a logo more memorable, tea type and flavor more easily identified."
BBDO New York: Mountain Dew "'Powerstance' ft. Russell Westbrook"
Brand: Mountain Dew
Title: "Powerstance” ft. Russell Westbrook
Agency: BBDO New York
Agency Website: https://www.bbdo.com/
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Lauren Connolly
Executive Creative Director: Tim Bayne
ACD/Copywriter: Dan Kelly
ACD/Copywriter: Christopher Cannon
ACD/Art Director: Todd Rone Parker
Additional Credits: Group Executive Producer: Julian Katz
Senior Producer: Sofia Doktori
Executive Music Producer: Melissa Chester
Senior Account Director: Ladd Martin
Account Director: Patrice Reiley
Account Manager: Kylie Halperin
Assistant Account Executive: Dominique Brown
Planning Director: Brit Browning
Production Company: Caviar
Director: Keith Schofield
Executive Producers: Michael Sagol, Jasper Thomlinson
Head of Production: Kelly Bowen
DP: Ken Seng
Producer: Adrianne McCurrach
Edit House: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Matt Schaff
Executive Producer: Lauren Hertzberg
Producer: Alejandra Alarcon
VFX: MPC
VFX Executive Producer: Camila De Biaggi
VFX Producer: Bindy St. Leger / Matthew Loranger
Color Executive Producer: Adina Birnbaum
Colorist: James Tillett
Design: Keliang Shan / Diana Park / Daniel Blanco / Kerim Camdzic
Nuke: Jeric Pimentel, Elijah Lamond / Carl Fong / Chris Russo / Chris Green
Flame Artist: Seif Boutella / Aleks Sasha Djordjevic / Warren Paleos
3D Modeler: Michael Nieves
3D Generalist: Charlotte Bae
3D Rigger: Andres Weber
3D Animator: Graeme Revell
Published: October 2015