US Creative Work: Featuring RPA, McCann New York, Solve & more

Author

By Minda Smiley, Reporter

November 4, 2015 | 16 min read

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week' and will be in the running to be featured in The Drum's magazine.

Submit your vote before Wednesday November 11 to guarantee your vote has been counted.

To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative

McCann New York: Nespresso 'Training Day'

Brand: Nespresso

Title: Training Day

Agency: McCann New York

Agency Website: http://www.mccannny.com/

North American CCO: Eric Silver

CCOs, NY: Tom Murphy, Sean Bryan

ECDs: Larry Platt, Lea Ladera

CD (Art Director): Chuck Tso, Carlos Wigle

CD (Writer): Adam Kanzer, Scott Cooney

Additional Credits: Chief Production Officer: Nathy Aviram

Broadcast Affairs: Danielle Korn, Su ‐Mei Luk

Executive Producer: Kathy Love

Senior Integrated Producer: Wendy Leahy

Music Producer: Eric Johnson, Michael Ladman

Account Management: Dana McCullough, Sarah Louie, Athena Grammas

Strategy: Steve Zaroff, Christine Villanueva

Business Affairs: Erin Levine

Talent Coordinator: Terry Marcello

Traffic: Elly Schribman

Network Clearance: Sarah Malloy

Print/Banner Production: Sharon McKenzie, Mary Anguili, Ralph Cirillo, Teresa Tarquini, Thomas Walsh

Production Company: Untitled

Director: Grant Heslov

Director of Photography: Phedon Papamichael

Editorial Company: Big Sky

Editor: Chris Franklin

Effects/Finishing: Big Sky

Lead Artist: Ryan Sears

Transfer: Nice Shoes – Chris Ryan

Music Company: NA / Isley Brothers “Fight the Power”

Mix Studio: Sound Lounge

Engineer: Peter Holcomb

Web Films

Production Company: Beware Doll

Director: Sam Jones

Print & Banner Imagery

Photographer: Sam Jones

Published: November 2015

RPA: L.A. Clippers 'Together We Will'

Brand: L.A. Clippers

Title: Together We Will

Agency: RPA

Agency Website: http://www.rpa.com/

EVP, Chief Creative Officer: Joe Baratelli

VP, Group Creative Director: Nathan Crow

VP, Group Creative Director: Adam Lowrey

Associate Creative Director: Jason Hines

Associate Creative Director: Jesse Golden

Additional Credits: SVP, Chief Production Officer: Gary Paticoff

Producer: Ryan Radley


VP, Director of Business Affairs: Maria Del Homme

SVP, Group Account Director: Kirt Danner

Account Supervisor: Birgitta Johnson

Production Company: Elastic


Director: Angus Wall


Executive Producer: Jennifer Sofio Hall

Head of Production: Kim Christensen

Line Producer: Michele Abbott

Editorial Company: Rock Paper Scissors

VFX Company: a52

Visual Effects Supervisor: Andy Mckenna

Producer: Jamie McBriety

Recording Studio: Lime Studios

Engineer/Mixer: Dave Wagg

Assistant: Adam Primack

Executive Producer: Susan Boyajan

Published: October 2015

Solve: Président Cheese 'Life Well Paired'

Brand: Président Cheese

Title: Life Well Paired

Agency: Solve

Agency Website: http://www.solve-ideas.com/

Executive Creative Directors: Hans Hansen, Eric Sorensen

Integrated Creative Director: Eric Husband

Design Director: Nicolaus Smasal

Additional Credits: Integrated Executive Producer: Char Loving

Account Director: Ryan Murray

Digital Strategist: Neil James

Social Media Manager: Kurt Stafki

Production Company: Saville Productions

Director: David Falossi II

Executive Producer: Rupert Maconick

Producer: Daniela Huml

Director of Photography: Adam Bricker

Still Photographer: David Paul Schmit

VFX/Finishing/Editorial Company: Channel Z

Published: September 2015

Eleven: The Advertising Club of New York 'i'mPart'

Brand: The Advertising Club of New York

Title: i'mPart

Agency: Eleven, Inc.

Agency Website: http://www.eleveninc.com/

CCO: Mike McKay

CD: Sara Worthington

AD: Jacob Hellstrom

CW: Dom Haury, Mads Krogh

Designer/Icon Art: Luisa Betancourt

Published: October 2015

The Richards Group: Motel 6 'Room to Room'

Motel 6 "Room to Room" from King and Country on Vimeo.

Brand: Motel 6

Title: Room to Room

Agency: The Richards Group

Agency Website: http://richards.com/

Brand Creative Group Head/Writer: Chris Smith

Brand Creative Group Head/Art Director: Peter Everitt

Broadcast Producer: Sheri Cartwright

Brand Management: Rob VanGorden

Additional Credits: Production Company: King and Country

Director: Efrain Montanez

Executive Producer: Jerry Torgerson

Line Producer: Bo Clancey

Post Producer: Seth Gantman

Director of Photography: Karsten “Crash” Gopinath

Production Designer: Gabe Wilson

Editorial, Animation, VFX Company: King and Country

Editor: David Nitzsche

Art Director: Henry Castleton

VFX Supervisor: Andrew Cook

Designers: Brad Mitchell & Marcos Vas

Previsualization: Andrew Cook, Nick Poznick & Yu Okuizumi

3D Artists: Andrew Cook, Yu Okuizumi, Kyung Park, Nick Poznick, Tim Salikov & Henry Foster

Compositing Artists: Andrew Cook, Jon Lorenz & Yu Okuizumi

Camera: Red Epic Dragon

Crane: Hydrascope Telescoping Crane with Amphibian Head

Motion Control: Gazelle Motion Control system

Software: Maya, Nuke, Houdini & Adobe After Effects

Telecine Company: Company 3

Colorist: Sean Coleman

Sound Effects Company: Eleven Sound

Audio Mixer: Jeff Payne

Published: November 2015

BBH LA: Google Play & California Sunday 'California Inspires Me: James Franco'

Brands: Google Play and California Sunday

Title: California Inspires Me: James Franco

Agency: BBH, Los Angeles

Executive Creative Director: Pelle Sjoenell

Creative Director: Josh Webman

Creative Director: Peter Albores

Creative Director: Kristian Grove Moller

Additional Credits: Business Director: Derek McCarty

Account Lead: Alexandra Milner

Account Lead: Raquel Castro

Published: October 2015

The Variable: Air Hogs 'Go Wild!'

Spin Master: Full Throttle from The Variable on Vimeo.

Spin Master: Fury Jump Jet from The Variable on Vimeo.

Spin Master: SmashBots from The Variable on Vimeo.

Spin Master: Shadow Launcher from The Variable on Vimeo.

Brand: Air Hogs

Title: Go Wild!

Agency: The Variable

Agency Website: http://thevariable.com/

Chief Creative Officer, The Variable: Joe Parrish

ACD/Art Director, The Variable: David Jones

Senior Copywriter, The Variable: Gary Bostwick

Additional Credits: Director of Account Management: David Mullen

Account Supervisor: Anna Keller

VP & Executive Producer, Spin Master: Tamara Horowitz

VP & Global Business Lead Air Hogs, Spin Master: Conor Forkan

Senior Director, Marketing, Spin Master: Stewart Priddle

Senior Brand Manager, Spin Master: Geoff Oliver

Brand Manager, Spin Master: Patrick Heembrock

Senior Creative Director, Spin Master: Stacy Lewis

Creative Director, Spin Master: Mike Arnott

Assoc. Creative Director/Writer: Phil Ginther

Senior Producer, Spin Master: Glenn Wong

Director/D.P. - David Blue Garcia

Executive Producer, MRB: Matthew Brady

Published: October 2015

Glasfurd & Walker Design: Reassembly Botanical Fragrances Packaging Design

Brand: Reassembly

Title: Botanical Fragrances Packaging Design

Agency: Glasfurd & Walker Design

Agency Website: www.glasfurdandwalker.com

Creative Director: Phoebe Glasfurd

Art Director: Phoebe Glasfurd

Photographer: Jason Koroluk

Published: October 2015

Short Rationale: "Reassembly fragrances are made in small batches with attention to detail and alchemical intention. The luxury botanical fragrance oils are carefully aged until each composition is perfectly blended and absorbed into the organic fractionated coconut oil base. The constellation motif used in the packaging design reflects the unique myriad of elements & essences which define each oil."

W+K Portland: Nike 'Snow Day'

Brand: Nike

Title: Snow Day

Agency: W+K Portland

Agency Website: https://www.wk.com/work/from/portland

Creative Directors: Chris Groom, Stuart Brown

Copywriter: Brock Kirby

Art Director: Lee Jennings

Additional Credits:Producer: Jeff Selis

Agency Executive Producer: Matt Hunnicutt

Designer: Edgar Morales

Studio Manager: Alicia Kuna

Motion: Seth Shelman, Jeff Ackley, Oliver Rokoff, Adam Sirkin

Color/Retouching: Adam Sirkin, Saskia Thomson

Art Buyer: Grace Petrenka

Digital Production: Patrick Marzullo, Ben Oh, Evelyn Loomis, Jenna Simon

Digital/Social Strategy: Reid Schilperoort

Strategic Planning: Andy Lindblade, Brandon Thornton, Reid Schilperoort

Media/Comms Planning: Daniel Sheniak, Reme DeBisschop, Lisa Feldhusen, Natalie Welch

Account Team: Karrelle Dixon, Corey Woodson, Shinya Kamata

Project Manager: Andrea Nelsen

Business Affairs: Amber Lavender

Head of Production: Ben Grylewicz

Executive Creative Directors: Mark Fitzloff / Joe Staples

Production Company: Biscuit Filmworks

Director: Steve Rogers

Executive Producer: Shawn Lacy/Holly Vega/Dana Balkin

Line Producer: Jay Veal

Director of Photography: Alwin Kuchler

1st AD: Craig Owens

Editorial Company: Joint Editorial, Portland

Editor: Peter Wiedensmith

Assistant Editor: Dylan Sylwester

Post Producer: Jen Milano

Executive Producer: Leslie Carthy

Operations Director: Mary Zuleger

VFX Company: The Mission

Lead Flame: Joey Brattesani

Animation Director: Piotr Karwas

On-Set Supervisor: Michael Gibson

VFX Producer: Diana Cheng

Managing Director: Michael Pardee

Executive Producer: Ellen Turner

Music+Sound Company: Joint Editorial

Sound Designer: Noah Woodburn

Song: The Payback

Mix Company: Joint Editorial

Mixer: Noah Woodburn

Producer: Jen Milano

Vine Production

Production Company: Zach King Vines, Los Angeles

Director/Editor: Zach King

Producer: Jadon Gauthier

Photographer: Gary Land

Production Company: Avenue 53

Producer Greg Broussard

Published: October 2015

Anomaly: Johnnie Walker Blue Label 'The Gentleman’s Wager II'

Brand: Johnnie Walker Blue Label

Title: The Gentleman’s Wager II

Agency: Anomaly

Agency Website: http://anomaly.com/en/

Director: Jake Scott

Production Company: RSA Films

Additional Credits: Producer: Jules Daly

Producer: Tracie Norfleet

Producer: David Mitchell

Line Producer: Julie Sawyer

Line Producer: Frederic Bovis

Production Supervisor: Jason Groves

Assistant Director: Howell Caldwell

Director of Photography: Dariuz Wolski

Production Designer: Joseph Bennett

Costume Designer: Diamantie Cavalli

Composer: Eclectic Music

Global Brand Director: David Gates

Global Managing Director: James Thompson

Global Director: Sumindi Peiris

Writer: Mike Byrne

President: Karina Wilsher

Art Director: Mark Sarosi

Writer: Zack McDonald

Account Director: Sarah Collinson

Executive Producer: Winslow Dennis

Editor: Andrea MacArthur

Colorist: Fergus McCall

Post Producer: Katie Kolombatovich

Color Company: The Mill

Mixer: Cory Melious

Mix Company: Heard City

Sound Company: Amber Music

Published: November 2015

Tether: Celestial Seasonings Brand and Packaging Evolution

Brand: Celestial Seasonings

Title(s): Brand and Packaging Evolution

Agency: Tether

Agency Website: www.tetherinc.com

Chief Creative Officer: Stanley Hainsworth

Creative Director: Kari Strand

Art/Design Director: Ryan Meline

Content Director/Copywriter: Dennis O’Reilly

Senior Designer: Jeff Wilkson

Designer: James Stipes

Illustrators: Michael Bast, Delro Rosco, Robin Moline

Production Manager: Kyle Fuson

Production Designer: Keith Slawson

Senior Project Manager: Renee Perry

Published: October 2015

Short Rationale: "Starting in 1969, Celestial Seasonings broadened America’s understanding of the tea category by bringing a variety of blends to the grocery store – first herbal teas, then green teas and more. Forty-five years after the company was founded, Tether was selected as the agency partner to expand Celestial’s brand story and evolve its design identity—demonstrating how the brand fulfills the promise of inviting the perfect balance to our days.

Carrying forward many of the whimsical illustrations known and loved by generations past, Tether was able to preserve the richness of Celestial’s history, while also connecting to the needs of today’s consumer. The brand has been reimagined, but the magic of old has been retained. The result? A product experience that is easier to navigate, a logo more memorable, tea type and flavor more easily identified."

BBDO New York: Mountain Dew "'Powerstance' ft. Russell Westbrook"

Brand: Mountain Dew

Title: "Powerstance” ft. Russell Westbrook

Agency: BBDO New York

Agency Website: https://www.bbdo.com/

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Lauren Connolly

Executive Creative Director: Tim Bayne

ACD/Copywriter: Dan Kelly

ACD/Copywriter: Christopher Cannon

ACD/Art Director: Todd Rone Parker

Additional Credits: Group Executive Producer: Julian Katz

Senior Producer: Sofia Doktori

Executive Music Producer: Melissa Chester

Senior Account Director: Ladd Martin

Account Director: Patrice Reiley

Account Manager: Kylie Halperin

Assistant Account Executive: Dominique Brown

Planning Director: Brit Browning

Production Company: Caviar

Director: Keith Schofield

Executive Producers: Michael Sagol, Jasper Thomlinson

Head of Production: Kelly Bowen

DP: Ken Seng

Producer: Adrianne McCurrach

Edit House: Whitehouse Post

Editor: Matthew Wood

Assistant Editor: Matt Schaff

Executive Producer: Lauren Hertzberg

Producer: Alejandra Alarcon

VFX: MPC

VFX Executive Producer: Camila De Biaggi

VFX Producer: Bindy St. Leger / Matthew Loranger

Color Executive Producer: Adina Birnbaum

Colorist: James Tillett

Design: Keliang Shan / Diana Park / Daniel Blanco / Kerim Camdzic

Nuke: Jeric Pimentel, Elijah Lamond / Carl Fong / Chris Russo / Chris Green

Flame Artist: Seif Boutella / Aleks Sasha Djordjevic / Warren Paleos

3D Modeler: Michael Nieves

3D Generalist: Charlotte Bae

3D Rigger: Andres Weber

3D Animator: Graeme Revell

Published: October 2015

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