Salesforce bolsters B2B marketing tool Pardot
The cloud computing firm says its now 'easier than ever for sales and marketing teams to better engage prospects' using the tool
Salesforce has beefed up its B2B automation product Pardot, announcing a series of enhancements designed to make the platform more appealing to marketers.
As well as faster data synchronization the tool now comprises customization features for reporting, as well as a chrome extension which allows users to track emails.
Announcing the changes via a blog post, Adam Blitzer, senior vice-president and general manager of Pardot said the new features will "enable marketers to easily assess the true ROI of their marketing efforts, leading to greater marketing accountability".
Pardot was aquired by ExactTarget in 2012 before Salesforce bought the latter just one year later.