Winter is coming, as is a wealth of festive ads as brands look to stamp their authority on the period with 2015’s definitive Christmas ad campaign.
Waitrose is the latest retailer to activate its Christmas push, with an ad documenting the diverse rituals of the public during Christmas, intent on positioning itself as the bespoke supplier of the perfect Christmas.
The campaign, handled by Adam&EveDDB, features a 60 second ad, scheduled to air on UK TV Sunday 8 November, also supplemented with shorter 10 and 20 second clips documenting special Christmas moments.
Richard Brim, executive creative director of Adam&EveDDB, says: "Our advert for Waitrose celebrates all those little moments that make Christmas, Christmas, and nine out of ten times, it's all about the food."
Furthermore, a social media drive encourages viewers to share what #MakesChristmas in a bid to spread some festive joy - and bring the brand and the campaign some welcome engagement.
Manning Gottlieb OMD handled media planning.