Do it Day: How Dixons Carphone joined forces with Visa to promote money & tech to school pupils
When the two brands, Dixons Carphone and Visa first came to Plan It Day in September they began with two different challenges which would combine as they saw more synergies emerge.
The former believes that that technology has the power to transform education and wanted a solution that would create a centralised platform for teachers to share their ideas. The latter’s leant from the insight that in today’s digital world kids were growing up with a warped sense of what money really is and wanted a better way to help kids understand. At the end of Plan It Day, both left with the perhaps unlikely realisation that their winning teams had created an idea that, if combined, could help solve both problems.
For Do It Day, the creative teams joined forces to develop and test a prototype platform for education that would connect teachers and help them stay up to date with the important issues facing children and share best practices.
Early in the day the Institute of Imagination leant a hand and held two sessions with school-age children from Ferry Lane Primary School to show how they interact with technology, while another group of 10 school children worked on the project from The Drum's offices in Shoreditch for the morning (see video report above.)
Dixons Carphone's agency partners, Undercurrent and Yoyo Design, as well as representatives from its charity Techknowledge for Schools and Young Enterprise, then set about the design and build of the platform as well as the integration of content.
Among the first challenges was devising the platform’s identity. The team quickly settled on the name Satchel and URL mysatchel.org, believing that this conveyed the idea of a place to store everything you need and also played on a nostalgia which they thought would resonate well with teachers.
Meanwhile Visa created a dedicated section on the site which aimed to help teachers understand how kids today think about money.
More about other challenges faced during Do It Day can be found in the overview and in the upcoming issue of The Drum this month.