Barton F. Graf hires Wieden + Kennedy Tokyo's Matt Moore as creative director
Barton F. Graf has hired Matt Moore from Wieden + Kennedy Tokyo as its new creative director.
Moore, who will serve on the independent agency's Little Caesers business, will also play a role in new business as well.
Chief creative officer Gerry Graf, commented: "Matt's ideas are beautifully subversive but he thinks differently than Scott, Ian, and myself. He has a great eye as an art director. Having him here will make us a better agency."
From Matt Moore: “The decision to join Barton was based on the fact that I've wanted to work with Gerry, Scott and Ian ever since I was in school. It was also important to me to work for an independent agency that is able to make decisions based entirely on creative opportunity.”
He will report to executive creative directors Scott Vitrone and Ian Reichenthal, as well as Graf.