Havas Worldwide Chicago subverts expectations with sleazy breast cancer peep show display
Havas Worldwide Chicago has erected an unusual and deceptive peep show promising topless girls in the lobby of its office in the city.
Channelling the aesthetic of a sleazy red light district storefront, the agency invited bypassers to check out topless women in its window front.
Subverting expectations, peeping Toms were granted a peak at a striking exhibition documenting facts about breast cancer, painted upon black mannequins.
The campaign kicked off 24 October and looks to have struck a chord with viewers with a suitable tone as part of Breast Cancer Awareness month.
It succeeds where the similarly-orientated 'Love Boobs? So does cancer' campaign from Asian ride-hailing app GrabTaxi failed, earlier this month.
Introducing a social media aspect to the campaign, Havas Chicago will donate $1 to breast cancer research for each tweet containing #HavasPeepShow.