McGladrey promotes rebrand as RSM with national ad campaign
A national campaign to promote the rebrand of McGladrey to RSM has rolled out with the aim of positioning the company as one that can help clients ‘navigate the financial landscape’.
Created by Luquire George Andrews (LGA), the campaign went live this week with the agency being tasked with heightening awareness of the new brand and ‘the Power of Being Understood’ messaging.
60”, 30” and 15” second spots have been edited, airing on Headline News, CNN, Bloomberg TV and The Golf Channel.
"Over the years, our firm has evolved with our clients, developing a strong suite of services to support their expansion into the global market," said RSM US LLP managing partner and CEO Joe Adams. "Unifying under the RSM brand will better enable current and potential clients of RSM International firms around the world to more clearly see the strength and broad reach of global services offered."
The global branding initiative will also include the relaunch of RSM’s The Global Real Economy publication.
RSM | “Gauntlet” :30
Project Name: RSM International "The Gauntlet"
Running Times: :60, :30, :15
Film Locations: In and around Montreal, Quebec, Canada
Debut Date: 10/26/15
Primary Digital Cinema System: ARRI Alexa
Client: RSM International
Advertising Agency: Luquire George Andrews (LGA), Charlotte, NC
Group Creative Director: Jennifer Jones
Associate Creative Director, Art Director: Jon Cain
Associate Creative Director, Writer: Margaret Bond
Agency Producer: Heather Haley
Production Company: Cap Gun Collective
Director and Cinematographer: Ivan Grbovic
Executive Producer: Jason Botkin
Production Services Company: Les Enfants
Executive Producer: Celine Ceillier
Art Director: Jean-Francois Campeau
Stylist: Perrine Lotiron
Stunts: Steven Leblanc
Editorial Company: Whitehouse Post NYC
Editor: Brandon Porter
Producer: Marcia Wigley
Executive Producers: Lauren Hertzberg, Joni Williamson
Design, VFX and Finishing Company: Carbon VFX
Executive Producer: Frank Devlin
CD, Flame Lead, VFX Supervisor: Kieran Walsh
Senior Producer: Paul O'beirne
Design Director: Leo Nguyen
CG Artist: Max Benjamine
Flame Artist: Chris Wiseman
Colorist: Colin Travers
Assistant/Tech Ops: Joe Scaglione
Music Company: Barking Owl Music
Producers: Ashley Benton, KC Dossett
Creative Director: Kelly Bayett