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By Gillian West, Social media manager

October 27, 2015 | 1 min read

When the Portadown Times covered the story of a promising pair young footballers from Spain and Portugal being coached with the help of Google Translate we’re sure they didn’t imagine it would end up being the subject of the search giant’s new ad campaign.

In the heart-warming spot, which is currently being shown on Sky Sports, we hear the story of Alberto Balde and coach Gary Magee who communicate via Google Translate and see how the tool has broken down barriers between Balde and his new Northern Irish neighbours.

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