Spectre infiltrates Snapchat with 24 hour Discover channel
James Bond has emerged on Snapchat for 24 hours only – as part of the photo messaging app’s Discover offering.
On Monday (26 October), Sony Pictures Entertainment released an exclusive behind-the-scenes movie to generate buzz for the newly released Spectre among the app’s largely millennial audience in 17 markets including the UK and the US.
The channel represents the first time a movie has been publicised in Discover – which to date features media brands such as National Geographic, Vice, CNN, the Daily Mail and more.
Dwight Caines, president of theatrical marketing for Sony Pictures Entertainment, said, according to Deadline: “This is a fun way for current and future James Bond fans to experience Spectre.
“For one day only, Snapchat will be the one-stop shop for Spectre content, including photos and behind-the-scenes looks at the making of this incredible movie.”
Nick Bell, head of content at Snapchat, added: “We’re huge James Bond fans and excited to give our community a sneak peek into the action.”
In addition to the exclusive video content, Snapchat also offers Spectre specific overlays enabling users to alter their appearance in the style of the movie.