Ad of the Day: BFI - Film is fragile

The BFI has collaborated with Mill+ to encourage people to support and donate to the BFI to help its efforts to preserve and restore the national film collection.

To highlight how ‘Film is Fragile’, the creative sees clips from classics and cult favourites cut together as if the stars are running from an unseen terror that’s slowly dissolving their reality.

The film was be shown during the BFI London Film Festival at BFI Southbank and appears on a range of online platforms.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian