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SelfConnect flight booking platform appoints Rooster PR

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By Michael Feeley, Founder and chief exec

October 23, 2015 | 2 min read

SelfConnect, a new flight booking platform that hopes to revolutionise the way travel long-haul, has appointed Rooster PR.

Avianca is the national airline of Colombia.

Launching next week, SelfConnect is an independent flight booking tool that links low cost airlines with long-haul carriers. SelfConnect’s ground-breaking agreements with ‘Partner’ (long-haul) airlines and the ability to combine these with ‘Link’ (low-cost short-haul) carriers creates benefits for business and leisure travellers, including the ability to depart from several UK and regional airports, lower prices for long-haul journeys, and the ability to book multiple flights in one single transaction.

Rooster’s brief is to launch the new site, raise awareness of the benefits of using SelfConnect and maintain momentum for the brand and product post-launch with a sustained and strategic PR campaign targeting independent travellers across the UK.

Sam Argyle, SelfConnect director, said: “The Rooster team has demonstrated a strategic and creative approach to help SelfConnect gain traction in a crowded marketplace.”

James Brooke, managing director at Rooster PR, said: ““SelfConnect is an exciting new proposition in the flight booking space and one that we’re confident will grab the attention of media and consumers alike. We’re looking forward to launching the brand and promoting its innovative offering.”

SelfConnect launches with easy booking of low-cost Link Airlines including Norwegian, Aer Lingus, Vueling and Germanwings, among others, enabling customers to take advantage of competitive fares and a vast network of UK and European regional departures.

The OTA’s ‘Partner’ Airlines for launch are Avianca and Aerolíneas Argentinas. Combined with short-haul routes, the Colombian and Argentinian carriers will connect Brits from 12 UK departure points to 45 destinations in 14 countries throughout the South American continent

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