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The Drum features on Apple News as it goes live

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By Tony Connelly, Sports Marketing Reporter

October 22, 2015 | 3 min read

The Apple News app has launched in the UK and features content from a host of leading publishers, including The Drum.

Apple News launches in the UK

Apple News launches in the UK

The Apple News app will be curated through official partnerships with 14 leading publishers including the BBC, Telegraph, Guardian, Sun and Sky News. The Times, Financial Times, the Economist and Daily Mirror publisher Trinity Mirror have also partnered with Apple for the launch.

Apple News will provide content from a number of other selected titles too including The Drum which was in the first tranche of publishers to be approved for the app.

The Drum on Apple News app

The platform has been designed as a single source of news, meaning users won’t have to change between apps and tabs to read content from different publishers. It is part of the iOS 9.1 update and will replace the newsstand app which has until now built in with iOS software.

A number of top UK magazine publishers have signed up to have their content included in the app. Vanity Fair publisher Condé Nast and Radio Times publisher Immediate Media will feature, as will Cosmopolitan and Esquire owner Hearst.

Trinity Mirror is one of the most committed publishers to Apple News with 27 of its national and regional titles on the app including the Mirror, Daily Record, Manchester Evening News and Liverpool Echo.

In a statement announcing the partnership with Apple, Trinity Mirror’s product director, Chris Russell, said “the ways consumers access content and news is changing hugely with digital advancements, highlighting the need for traditional media owners to ensure they adapt with consumers.”

He added that the inclusion on Apple News “will help us reach new audiences, as well as offering our readers more choice in how they consume content.”

An Apple spokesman said that the app aims to “collect all the stories you want to read, from top news sources, based on topics you’re most interested in — so you no longer need to move from app to app to stay informed.”

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