Apple Watch advertising steps up with 7 new ads promoting it as part of your everyday life
Apple has stepped up its Apple Watch advertising ahead of Christmas with seven new ads, each highlighting a different aspect that the wearable has to offer in an attempt to convince consumers that is more than an extension of their phone.
The 16 second spots all use the striped down colourful approach synonymous with Apple's ads and promote a different capability that the watch has to offer such flight boarding passes and paying for things.
Smartphones have long had the capabilities to carry out these tasks however the new ads continue to push the concept that the Apple Watch can perform these tasks in a far more seamless manor, allowing for life to go on uninterrupted.
The “Dance” ad promotes the wearable’s Siri capabilities with the owner asking for some 80s music which Siri promptly supplies.
The “Travel” ad meanwhile attempts to convince viewers that the watch can make traveling less complicated with boarding passes and tickets all on their wrist.
Convenience and seamlessness are pushed in each of the ads which show people going about their everyday lives uninterrupted. “Play” shows a pianist checking an eBay auction for a keyboard on his Watch while continuing to perform and “Style” illustrates how the changeable straps can fit with your wardrobe.
Sales figures for the Apple Watch are still unclear with estimates ranging from as low as $2.5m to as high as $6m. Apple is committing the majority of its advertising to its prised wearable with 13 new ads in total since the beginning of October.