News

US Creative Work: Featuring BBH New York, TwoFifteenMcCann, 72andSunny & more

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week' and will be in the running to be featured in The Drum's magazine.

Submit your vote before Wednesday October 28 to guarantee your vote has been counted.

To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative

Naturel: Mountain Dew Russell Westbrook Cans

Brand: Mountain Dew
Title: Russell Westbrook Cans
Artist & Designer: Naturel
Website: http://allburgundy.com/
Published: October 2015
Short Rationale: Mountain Dew has teamed with Oklahoma City Thunder's Russell Westbrook ahead of its first season as a sponsor of the NBA. Westbrook will feature on cans of Mountain Dew and Mountain Dew Code Red through designs by Naturel, both of which feature his red glasses as well.

Hulu: TwoFifteenMcCann 'Hello From Hulu'

Brand: Hulu
Title: Hello from Hulu
Agency: TwoFifteenMcCann
Agency Website: http://215mccann.com/

Chief Creative Officer: Scott Duchon

Art Director/ACD: Sharon Chow-Kaye

Copywriter: Mat Bunnell

Additional Credits: Director of Integrated Production: Alex Spahr

Senior Producer: Brandon Romer

Producer: Sarah Sweeney

Business Affairs: Mary Beth Barney

Account Team: Charlie Byron, Julie Sinclair, Bhumieka Patel

Strategy Team: Gabrielle Tenaglia, Paige Robertson

Production Company: MJZ

Director: Tom Kuntz

DP: Hoyte Van Hoytema

Line Producer: Stephanie Bruni

Executive Producer: Eriks Krumins

Editorial: Final Cut

Editor: Rick Russell

Editor: Crispin Struthers

Assistant Editor: EmaLee Arroyo

Head of Production: Suzy Ramirez

Executive Producer: Eric McCasline

VFX: The Mill

Sr. Executive Producer: Sue Troyan

Deputy Head of Production: Dan Roberts

VFX Supervisor and Executive Creative Director: Phil Crowe

Production Coordinator: Jackson Rogers

Lead 2D: Andy Dill

2D Artists: Jale Parsons, Gareth Parr, Tara Demarco John Price, Rob Winfield, Lisa Ryan, Daniel Lang, Jason Bergman.

Matte Painter: Michael Aceves

Colorist: Stefan Sonnenfeld

Company: Company 3

Music: Human

Sound Mixing: Lime Studios

Published: October 2015

BBH New York: PlayStation Star Wars Battlefront 'The Return'

Brand: PlayStation
Title: The Return
Agency: BBH New York
Agency Website: http://www.bartleboglehegarty.com/newyork/
BBH Creative Chairman: John Patroulis
BBH Chief Creative Officer: Ari Weiss
BBH Creatives: Lucas Bongioanni / Marcos Kotlhar / Philip Sicklinger / Alex Booker
BBH Chief Strategy Officer: Sarah Watson
Additional Credits: BBH Strategy Director: Kendra Salvatore
BBH Business Director: Finnian O’Neill
BBH Account Director: Justin Marciani
BBH Account Executives: Eric Schwerdtfeger / Johnny Skwirut
Film Credits
BBH Head of Content Production: Kate Morrison
BBH Senior Content Producer: Abbie Noon
BBH Head of Business Affairs: Sean McGee
Production Company: Park Pictures
Director: Lance Acord
Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino
Line Producer/EPs: Caroline Kousidonis, Justin Pollock
Director of Photography: Lance Acord
Head of Production: Anne Bobroff
Production Designer: Richard Bridgland
Production Service: Stillking Prague
Production Supervisor: Lars Flegel
Post Production
Editing House: Exile
Executive Producer: Carol Lynn Weaver
Producer: Toby Louie
Editor: Kirk Baxter
Editor Assistant: Grant Hall
Sound Design: Brian Emerich
Sound Mixing: Sonic Union
Producer: Justine Cortale
Engineer: Steve Rosen
VFX House: The Mill
Executive Producer: Verity Grantham
Senior Producer: Jeremy Moore
Producer: Michael Scarcella
Production Coordinator: Casey Sincic
Shoot Supervision: Christian Neilsen / Nathan Kane
2D Lead Artist: Kyle Cody
3D Lead Artists: Ruben Vandebroek / Joji Tsuruga
Colorist: Ferg McCall
Published: October 2015

72andSunny: Dropbox 'Creative Freedom'

Brand: Dropbox
Title: Creative Freedom
Agency: 72andSunny
Agency Website: http://www.72andsunny.com/
Chief Creative Officer: Glenn Cole
Group Creative Director: Matt Murphy
Creative Director/Designer: Robert Teague
Creative Director/Writer: Claire Morrisey
Sr. Writer: Dave Carlson
Designer: Nick Marx
Additional Credits: Sr. Film Producer: Angelo Mazzamuto
Sr. Film Producer: Perrin Rausch
Film Producer: Emilie Talermo
Group Brand Director: Rhea Curry
Sr. Brand Manager: Shannon Reed
Brand Coordinator: Zachary Hill
Business Affairs Director: Kallie Halbach
Sr. Business Affairs Manager: Lara Drew
Business Affairs Coordinator: Calli Howard
Business Affairs Coordinator: Michelle Fink
Co-Head of Strategy/Group Strategy Director: Bryan Smith
Strategy Director: Brooke-Lynn Luat
Jr. Strategist: Gigi Braybrooks
Film Credits
Design/Production Company: Nexus
Director: Johnny Kelly
Executive Creative Director: Chris O’Reilly
Sr. Producer: Isobel Conroy
Production Manager: Lucy Banks
Production Manager: Thomas Cullen
Studio Director of Photography: Matthew Day
Locations Director of Photography: Matthew Fox
Project Lead: Elliott Kajdan
Project Lead: David Walker
Editor (60): David Slade
Editor (30): Nick Gartner
3D Animation: Eaton Crous
3D Animation: Joao Monteiro
2D Animation: Tom Bunker
2D Animation: James Hatley
Compositing: Bence Varga
Compositing: Pete Baxter
Additional Post Production: Time Based Arts
Compositor: Sheldon Gardner
Colorist: Simone Grattarola
Music & Sound Design Credits: Human
Mix Credits: Formosa Group
Mixer: John Bolen
Mixer: Hermann Thurmann
Executive Producer: Lauren Cascio
Assistant: Jeff King
Published: October 2015

Phillip Fivel Nessen: Plus Gum Packaging

Brand: Plus Gum
Title: Packaging
Designer: Phillip Fivel Nessen
Website: http://www.phillipfivel.com/
Published: October 2015

CP+B: Star Wars Kraft Macaroni & Cheese 'Can't Play'

Brand: Kraft Macaroni & Cheese
Title: Can't Play
Agency: CP+B
Agency Website: http://www.cpbgroup.com/
CCO: Ralph Watson
VP ECD: Adam Chasnow
Art Director: Ryan Dowling
Writer: Chris Potts
Additional Credits: VP Director of Video Production: Kate Hildebrant
Integrated Producer Annie Turlay
Production Company: Hungry Man
Director: Hank Perlman
Director of Photography: Eric Steelberg
Line Producer (Producion Co): Caleb Dewart
Executive Producers (Production Co): Dan Duffy / Kevin Byrne
Editorial Company and City: The Now Corporation, New York, NY
Editor: Owen Plotkin
Assistant Editor: Jessica Farmer
Editorial Executive Producer: Nancy Finn
Post Production Company and City: Method Studios, New York, NY
Lead Compositor: Steve Morris
Executive Proucer: Angela Lupo
Post Producer: Brad Wood
Graphics/Animation Company and City: BUCK, New York, NY
Executive Producer: Maurie Enochson
Senior Producer: Nick Ferzich
Mix Company and City: Lime Studios, Santa Monica, CA
Audio Engineer: Mark Meyhaus
Music Company and City: JSM Music, New York, NY
Executive Music Producer: Joel Simon
Telecine Company and City: CO3, Los Angelos, CA
Senior Producer: Rochelle Brown
Colorist: Tim Masick
VP Group Account Director: Steve Sanders
Account Directors: Kevin Sypal, Anne Catherine Feeney
Content Supervisors: Neylu Longoria, Kelly Olech
Content Manager: Ashley Huehnerfuss
Group Director, Planning: Kaylin Goldstein
Business Affairs: Daphne Papadopulos, Katherine Graham-Smith
Traffic Managr: Tito Texidor
Published: October 2015

The Barbarian Group: IBM 'Runkeeper'

Brand: IBM
Title: Runkeeper
Agency: The Barbarian Group
Agency Website: http://barbariangroup.com/
Creative Director: Adam Lau
Creative Director: Eric Burnett
Art Director: Andrew Peet
Copy Writer: Morgan Perrine
Additional Credits: Broadcast Producer: Damon Webster / Sherri Hollander
Digital Producer: Steven Kreuch
Business Director: Roger Ramirez
Account Executive: Sophie Shrem
Production Company: m ss ng p eces
Director: Tucker Walsh
Executive Producer / Founder: Ari Kuschnir
Executive Producer / Partner: Kate Oppenheim
Executive Producer / Partner: Brian Latt
Head of Production: Dave Saltzman
Producer: Stine Moisen
DOP: Tim Sessler
Production Supervisor: Naomi Wells
Post Production
Post Supervisor: Cynthia Angel
Editorial: Beast TV
Editor: Jai Shukla
Post Producer: Colleen Valentino
Assistant Editor: Sarah Germano
Flame Artist: Scott Bravo
Composer: Andy Huckvale
Sound Design: Q Department
Color: The Mill
Colourist: Fergus McCall
Published: October 2015

iPhone6s '3D Touch'

Brand: Apple
Title: 3D Touch
Published: October 2015

BBDO San Francisco: Uncle Ben's 'HomeworkDirect'

Brand: Uncle Ben’s
Title: HomeworkDirect
Agency: BBDO San Francisco
Agency Website: http://bbdosf.com/#!/home
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Matt Miller
Executive Creative Director: Steve Rutter
Associate Creative Director, Copywriter: Alex Stainton
Associate Creative Director, Art Director: Jakub Szymanski
Additional Credits: Director of Production: Louise Doherty
Business Affairs: Jacqueline Djanikian
Senior Account Director: Elana Shea
Management Supervisor: Alexandra Humpherys
Production Company: Humble
Director: Whitey McConnaughty
Producer: Brian Quinlan
Post Production: Umlaut
Editor: Jonothan Flookes
Executive Producer: Gina LaCurcio
Published: October 2015

Y&R New York: Ball Park 'Vending Machine'

Brand: Ball Park
Title: Vending Machine
Agency: Y&R New York
Agency Website: http://www.yr.com/
Chief Creative Officer: Leslie Sims
Executive Creative Director: James Caporimo
Creative Directors: Miranda Dean, Josh Schildkraut
Creative Directors (Digital Only):Robert Rooney, Richard Goldstein
Additional Credits: Exec. Director Integrated Production: Greg Lotus
Content Producer: Joyce Roughley
Assistant Producer: Madison Mavis
Director of Business Affairs: Stacy Kallan
Published: October 2015

Mullen Lowe: Acura 'The Test'

Brand: Acura
Title: The Test
Agency: Mullen Lowe
Agency Website: http://www.mullenloweus.com/
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Margaret Keene
Art Director: Paul Foulkes
Writer: Chris Ford
Additional Credits: Producer: Dustin Oliver
Senior Business Affairs Manager: Davina Turnbull
Asst. Business Affairs Manager: Nickie Kolb
Music Supervisor: Danica Bates
Director of Art Production: Kate Shoults
Senior Art Producer: Alison Brislin
Managing Director: Cameron McNaughton
Group Account Director: Nicole Neopolitan
Account Director: Courtney Calvert
Senior Account Executive: Kylie Mugg
Product Knowledge Director: Curtis Millward
The Corner Shop
Director: Peter Thwaites
Executive Producer: Anna Hashmi
Producer: Jay Shapiro
DP: Joost Van Gelder
Work Editorial
Executive Producer: Marlo Baird
Editor: Bill Smedley
Assistant Editor: Ben Foushée
Producer: Barbara Healy
Electric Theatre Collective
Executive Producer: Kate Hitchings
Set Supervisor: Ryan Knowles
Lead Flame Artist: Giles Cheetham
Matte Painting: Dave Gibbons
Colorist: Aubrey Woodiwiss
740 Sound
Executive Producer: Scott Ganary
Mixer: Stephen Dickson, Larry Winer
Sound Designer: Chris Pinkston, Rob Marshall
Sound Design Producer: Jeff Martin
Associate Producer: Geena Richard
Music
Track: Ex Machina – “Skin”
Composers: Ben Salisbury and Geoff Barrow
Shane Casting
Casting Agent: Shane Liem
Published: October 2015

Gett Anti-Uber Out-Of-Home Campaign

Brand: Gett
Title: Anti-Uber Out-Of-Home Campaign
Art Direction/Design: David Hsia
Published: October 2015

Jaclyn Lee: Sesame Gifts Redesign

Brand: Sesame Gifts (http://www.sesamegifts.com)

Title: Gift box re-design for Sesame Gifts

Designer & Illustrator: Jaclyn Lee

Website: http://www.designedbyjaclyn.com

Photographer: Stephanie Hua

Additional Credits: VP of Sesame Merchandising & Operations: Sylvia Yam

Gift Box Manufacturer: Ohana Packaging
Printing: Lahlouh and Greenerprinter
Published: September 2015

Short Rationale: "Aimed at providing an over-the-top unboxing experience, our newly designed gift box, reflects the fun, exciting experience of receiving a surprise at your doorstep, while also showcasing the gorgeous, artisanal products we curate into our gift boxes. Each Sesame gift set includes a kraft gift box designed with playful messaging and bold patterns, an enjoyment guide featuring vibrant imagery and details about each gift set item, luxurious vellum concealing the items, and a personalized message card slipped into a sleeve. A vibrant, Sesame blue, wrap-around sticker seals the gift set and adds a pop of color to the outer gift box. While the gift box acts as a neutral backdrop, which allows the gift items to take center stage, it is a stunning addition to the unboxing and gift set experience."

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff