Channel 4 announces new series backed by Samsung Home Appliances sponsorship
Channel 4 is launching another installment in its exclusive Shorts entertainment series through its partnership with Samsung Home Appliances.
A new six part series titled “My Pop-up Restaurant” will launch on Channel 4’s digital Shorts platform as part of the one year sponsorship deal with Samsung Home Appliances which kicked off in March this year.
The series, presented by Radio 1 DJ Alice Levine and TV presenter Laura Jackson, is scheduled to begin on 2 November and has been funded by Samsung Home Appliances. It will include branded sponsorship idents appearing around the programme which is part of its biggest ever investment in TV sponsorship.
My Pop-up Restaurant will follow six aspirational amateur cooks from across the UK, competing against each other as they create a menu and charge guests to attend their supper clubs.
As part of the partnership Samsung will have a selection of premium Samsung home appliances taken from its Chef Collection and Samsung Fridge range used by the contestants in the show.
Channel 4’s partnerships leader, Rob Ramsey, said “entertainment is key to All 4’s Shorts programming and we’re confident this series will engage across multiple platforms reinforcing Samsung Home Appliances’ reputation for quality and performance.”
The series is the latest addition to Channel 4’s collection of advertiser funded Shorts which includes major partnerships with British Gas, Foster’s, Scope, Sony, Rimmel London and Alfa Romeo.
Recent reports in the media have claimed that Channel 4's next chairman will be Waitrose boss Mark price following the departure of Lord Burns in January next year. If correct, Price will be involved in the decision on whether to go ahead with the £1bn privatisation which has reportedly been suggested by ministers.