Nielsen is in serious trouble.
Networks are dipping their toes in the Nielsen-free waters for the first time and, late last month, two established measurement companies Rentrak and comScore merged.
Then, Comcast decided explore making its own set-top data available.
And now TiVo Research has decided to make its data available... for free. It has even created a website - freeratings.tv - to explain:
It’s true. We at TiVo Research will be providingfree TV ratings starting in Q1 2016.
Why? We don’t think anyone should have to pay for the most basic data we provide—demographic TV ratings. We’re much more interested in helping you improve your business and overcome the real challenges you face in a way that other sources of ratings data never will. We do this with anonymized individual household-level viewing data from more than two million homes, directly matched to online exposure and purchase data.
Single source. No fusion. No tricks. Just results. Interested? Learn more and get in touch.
Nielsen used to be the beacon of ratings standardization, but as content options become more fragmented, so too will measurement options. Good luck, TV buyers!