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Wentworth Wooden Puzzles appoints AgencyUK to handle Christmas campaign

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By Michael Feeley, Founder and chief exec

October 20, 2015 | 2 min read

Wentworth Wooden Puzzles, a leading wooden jigsaw puzzle company, has appointed AgencyUK to help develop its consumer acquisition strategy and launch its Christmas advertising campaign.

Wentworth manufactures intricate wooden jigsaw puzzles.

A direct-to-consumer business, Wentworth manufactures some of the most intricate wooden jigsaw puzzles on the market for both adults and children.

Sarah Watson, marketing director at Wentworth Wooden Puzzles, said: “AgencyUK presented a compelling strategy for supporting our company’s rapid growth, much of which is coming from export sales. We have confidence in their commerciality, creative prowess and analytical judgement when it comes to multi-channel campaigns.”

AgencyUK have worked closely with a number of similar companies in the past, such as Eaglemoss on their Marvel chess collections and the London Mint Office on their Waterloo 200 commemorative medals. Both organisations saw significant returns on their online and offline campaigns once an integrated strategy had been adopted.

Sammy Mansourpour, managing director at AgencyUK, said: “Wentworth Wooden Puzzles is an innovative manufacturer using some really exciting laser technologies to produce complex and challenging wooden jigsaws. They can even do one-off personalised pieces. Our job is to find new ways of accessing their niche target audiences and helping them to grow their customer base profitably, and online is the key to that.”

The recently rebranded AgencyUK (formerly known as The Agency) was ranked the UK’s No.1 Independent Agency 2015 in The Drum National Census.

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