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Penguin Random House & Melville House throw the book at each other in Twitter spat

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By John Glenday, Reporter

October 19, 2015 | 2 min read

Two publishing powerhouses have locked horns in a bizarre weekend Twitter spat after New York based independent publisher Melville House dared to post a photoshopped picture of an outsized baseball cap being lowered outside their head office.

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Bearing the legend ‘Make publishing great again’ the head piece was captioned ‘LOWER, goddammit, LOWER’, a post which immediately drew the attention of rivals Penguin Random House who tweeted back, ‘Don’t you have work to do?’

What followed was a lengthy schoolyard spat as Penguin Random House called on Melville to focus on making books, eliciting a tongue in cheek rebuke as Melville House offered to send across some emergency books.

From there the two way conversation degenerated further into a slanging match as both sides sought to belittle one another, a rather unedifying spectacle for curious observers looking in.

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