United Biscuits unites its brands under one creative house as Jacob's appoints Grey London
Jacob's is understood to have appointed Grey London as its new creative agency.
The United Biscuits brand held a pitch earlier this year that is not understood to have included incumbent Publicis London.
The appointment of Grey sees the company unite Jacobs with its McVities sister brands such as Jaffa Cakes, Hob Nobs and Digestives, with the agency currently overseeing the continued roll out of the 'Sweeeet' campaign.
At the time of writing neither Grey nor Publicis had responded to request for comments while The Drum was also waiting a response from the brand.