Digital agency Lab appoints its first ‘human technologist’
Independent digital agency Lab has appointed human behavioural science and communications expert Daryll Scott to the role of Human Technologist. Daryll joins the team at Lab to further develop the agency’s growth and expand its services to include innovative insights into consumer behaviour.
Internationally renowned author and developer on the subject of Neuro-Linguistic Programming (NLP), Scott brings over 12 years of insights from NLP and psychology back into an agency environment, positioning Lab to be industry leaders in the emerging field of neuromarketing - the use of tools and techniques to observe and measure emotional, implicit, non-conscious, non-articulated, pre-cognitive processes.
Scott said: “The challenge is that even our complex decisions are often non-conscious, and the more we try to articulate them, the more we move away from the truth. Most agency disciplines revolve around asking people what they think. In reality, most of the time, people don’t know why they do what they do, so when they’re asked, they just make it up.”
Jonny Tooze, Lab’s managing director, said: “We are delighted to have Daryll as part of the growing team at Lab. Neuromarketing and the understanding of what truly motivates your audience is becoming such an important factor in today’s competitive digital world and Daryll is one of the best in the country in this field. His expertise will enable Lab to offer a whole range of exciting new services and underpins the next few years of our development as a world-class agency.”
Lab operates offices in London, Surrey, Croatia and South Africa, working with brands including The Guardian, OakHouse Foods, BBC, Sage Pay, Subway, Reed Learning and Whirlpool.
Content created with:
LAB Group
We’re a group of agencies with a simple mission: use pioneering research into human behaviour to advance brands in a way that digital and creativity alone cannot...
Find out more