US Creative Work: Featuring The Barbarian Group, Droga5, Mullen Lowe and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week' and will be in the running to be featured in The Drum's magazine.
Submit your vote before Wednesday October 21 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative
The Barbarian Group: Brisk 'Kinda Out There''
Brand: Brisk
Title: Kinda Out There
Agency: The Barbarian Group
Agency Website: http://barbariangroup.com/
Chief Creative Officer: Edu Pou
Associate Creative Director: Stephen Petronis
Senior Copywriter: Tucker Loosbrock
Copywriter: Alex Schaeffer
Art Director: Abbas Deidehban
Additional Credits: Designer: Caelin Cacciatore
Designer: Danielle Zeisler
Designer: Alex Lang
Senior Producer: Nalina Baratz
Associate Producer: David Chester
Senior Media & Distribution Lead: Kim Jimenez
Community Manager: Vanessa Cagno
Head of Account Management Sherri Chambers
Account Executive: Sunchia Eckert
Senior Strategy Director: Felix Yip
Junior Strategist: Rachel Thompson
Published: September 2015
Short Rationale: Throughout 2015, The Barbarian Group has been tasked with bringing the characters on Brisk's cans - which include Bernie the Shark, Gary The Lemon, and Beta Bull - to life as part of Brisk's 'Kinda Out There' campaign. The latest effort is a spot that uniquely features each character.
Droga5: Clearasil 'Teacher Truths'
Brand: Clearasil
Title: Teacher Truths
Agency: Droga5 NY
Agency Website: http://droga5.com/
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Tim Gordon
Copywriter: Sarah Lloyd
Art Director: Mary Dauterman
Design Director: Rich Greco
Senior Designer: Joseph Dasaro
Additional Credits: Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Group Integrated Production Manager: Topher Lorette
Executive Broadcast Producer: Adam Perloff
Associate Producer: Jacqueline Omanoff
Head of Interactive Production: Niklas Lindstrom
Senior Interactive Producer: Tasha Cronin
Head of Art Production: Cliff Lewis
Associate Social Producer: Gabrielle Nicoletti
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Will Davie
Senior Brand Strategist: Danielle Travers
Social Strategy Director: Tom Hyde
Senior Social Strategist: Calvin Stowell
Data Strategy Director: Lily Ng
Data Strategist: Kaveri Gautam
Social Manager: Maureen O’Brien
Communications Strategy Director: Samantha Deevy
Group Account Director: Olivia Legere
Account Director: Megan Gokey
Account Manager: Ashton Atlas
Project Manager: Rayna Lucier
Integrated Production Business Affairs Manager: Tom Vendittelli
Production Company: Caviar Content
Director: Neal Brennan
DOP: Andrew Wheeler
Executive Producer: Michael Sagol
Producer: Megan Porche
Editorial: Mackenzie Cutler
Editor: Ryan Steele
Assistant Editor: Zoe Newman
Executive Producer: Sasha Hirschfeld
Post Production: Ricart and Co.
Executive Producer: Marcus Lansdell
Colorist: Seth Ricart
Sound Mixer: Chris Afzal
Published: October 2015
Short Rationale: This summer, Droga5 launched its first campaign for Clearasil called 'Let's Be Clear.' The agency has launched the second installment of the campaign, entitled 'Teacher Truths,' that aims to reassure teenagers that although many things do last forever, acne is not one of them.
In the short film, real teachers humorously discuss what they go through year after year. Whether it's hearing uranus jokes or watching kids go through puberty, the teachers reassure high school students that adolescence, high school and teenage acne will eventually end, even if for teachers there is no end in sight.
At the end of the video, viewers are encouraged to participate in the #TeacherTruthsContest – a chance for teens to enter to win a $5,000 scholarship from Clearasil if they submit their teachers’ teacher truths on Twitter or Instagram.
Mullen Lowe: Ulta Beauty 'First Haircut'
Brand: Ulta Beauty
Title: Breast Cancer Survivor's First Haircut
Agency: Mullen Lowe (Winston-Salem)
Agency Website: http://www.mullenloweus.com/offices/
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Jason Black
Group Creative Director: Christy Blain
Copywriter: Tara Nelson
ACD/Art Director: Chad Laughlin
Additional Credits: Head of Production: Susanna Gates Rose O'Connell
Sr. Agency Producer: Keith Rose
Group Account Director: Anne Elwell
Account Director: Mandy Hubich
Account Supervisor: Mary Boyd Chenery
Account Coordinator: Kellie Sinkele
Production Company: The Original Chicken Boy
Director: Mark Miks
Executive Producer: Jeff Tannebring
Director of Photographer: Mark Miks
Editorial Company: Beast, Chicago
Editor: Matt Glover
Assistant Editor: Melissa Weinmann
Telecine: Company 3
Colorist: Tyler Roth
Visual Effects: Method Studios
Flame Artists: Brandan Baki
Music: Asche and Spencer
Audio Post: Ozone Music and Sound
Published: October 2015
Short Rationale: Ulta Beauty has created a video about a breast cancer survivor's first haircut in an effort to raise funds for breast cancer research during Breast Cancer Awareness Month. The two-minute film features a palindromic narration written by Tracy DeSoto, who is featured in the video.
According to Ulta Beauty, the company has raised more than $10m for breast cancer research since 2009. To further raise funds, consumers can snap a selfie of their best 'pink look' and for every photo tagged #UltaPinkOver during the month of October, Ulta Beauty will donate $1 to the Breast Cancer Research Foundation (up to $20,000).
Estudio Iuvaro: Emiliana Vineyards 'Birds of Paradise'
Brand: Emiliana Vineyards
Title: Birds of Paradise
Agency: Estudio Iuvaro
Agency Website: www.estudioiuvaro.com
Creative Director: Cecilia Iuvaro
Additional Credits: Team Iuvaro
Published: September 2015
Short Rationale: "Our world needs the presence of nature and not industrialized things. Birds of Paradise conveys concepts as natural, handmade, craft materials, sustainable, organic, recycle and environmental friendly. This name refers to the beauty and fragility of birds of paradise, the result of biodynamic agriculture in response to the natural balance of the sun, moon and planets. Respect is earned, honesty is appreciated, trust is gained, loyalty is returned."
The VIA Agency: Effie Awards 'Not every idea is a good idea'
Brand: Effie Awards
Title: Not every idea is a good idea
Agency: The VIA Agency
Agency Website: http://www.theviaagency.com/
Executive Creative Director: Amos Goss
Executive Creative Director: Teddy Stoecklein
Group Creative Director: Jake Benjamin
ACD, Art: Bobby Pfieffenberger
Sr. Copywriter: Kristen Kriisa
Sr. Art Director: Mikael Kriisa
ACD, Copy: Chris Jacobs
Additional Credits: Client Strategist: Luke Stevens
Executive Director of Production: Mary Hanifin
Production: Assembly Films
Director: Christopher Bean
Executive Producer: Gloria Colangelo
Executive Producer: Becky Donahue
Line Producer: Kyra DeMarco
Director of Photography: Gerry Wenner
Post-Production: The RecRoom
Editor: Bryan Moak
Audio: Yessian
Weston Fonger
Casting: Sidecar
Casting Director: Anthony Pichette
Published: October 2015
Short Rationale: For the Effie Awards 2016 call for entries, The VIA Agency created a humorous campaign called 'Not every is a good idea' that pokes fun at the ridiculous advice advertising professionals hear from family members, friends, and even strangers.
From putting life insurance ads inside funeral programs to replacing Adele's 'Rumour has it' with 'Uber has it,' the campaign encourages those in the ad industry to submit their ideas that actually work.
Erwin Penland: L.L.Bean 'It's a Whole New World Outside'
Brand: L.L.Bean
Title: It's a Whole New World Outside
Agency: Erwin Penland
Agency Website: http://www.erwinpenland.com/
Chief Creative Officer: Con Williamson
Executive Creative Director: John Cornette, Alex Lea
Creative Director: Danny McHatton
Additional Credits: Producers: Sam Helfer, Sarah Pascale
Group Account Director: Kat Shafer
Account Supervisor: Amanda Dwyer
Editing House: Beast
Editor: Amanda Moreau
Music: James Brown “A New Day”
Audio Mix: Sonic Union
Mixer: Mike Marinelli
Photographer: Jonathon Kozowyk
Viewfinder Productions, LLC
Published: October 2015
Short Rationale: L.L.Bean has launched the winter installment of its 'Guaranteed Season After Season' campaign, which aims to showcase the company's products for all temperatures and terrain.
Besides the TV spot, the latest integration also includes out-of-home, social, and digital elements to promote the company's sporting apparel for the winter season. The brand has also partnered with American snowboarder Seth Wescott and the US Ski Team for the campaign.
DuPuis Group: Ruffles Re-stage
Brand: Ruffles
Title: Ruffles Re-stage
Agency: DuPuis Group
Agency Website: http://www.dupuisgroup.com/
Creative Director: Danny Rhodes
Art Director (Designer): Jean Paul Tümmler
Copy Writer: Danny Rhodes and Bill Less
Photographer: Flashlight Studios (http://flashlightstudio.com/)
Published: September 2015
Short Rationale: Ruffles chips are a staple at American cookouts and picnics, but the brand was looking to modernize its packaging to attract a younger crowd. With the help of DuPuis Group, the brand updated its packaging in an effort to appeal to millennial males.
BBDO San Francisco: Barbie 'Imagine The Possibilities'
Brand: Barbie
Title: Imagine The Possibilities
Agency: BBDO San Francisco
Agency Website:
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Matt Miller
Executive Creative Director: Steve Rutter
Sr. Copywriter: Adam Balogh
Sr. Art Director: Jason Moussalli
Additional Credits: Executive Producer: Patti Bott
Senior Producer: Lisa Christman
Business Affairs: Danielle Ivicic
Managing Director: Marc Burns
Senior Account Director: Kim Fredkin
Management Supervisor: Nicole Dongara
Account Supervisor: Nicholas Roth
Director of Business Development: Crystal Rix
Senior Planner: Alaina Crystal
Production Company: Slim Pictures Inc.
Director: Karen Cunningham
Director of Photography: Jeff Cutter
Executive Producer: Tom Weissferdt
Line Producer: Suzie Greene Tedesco
Music House: De Wolfe Music
Andrew Know Music Productions
Edit / Visual Effects House: No6
Editor: Andrea MacArthur
Executive Producer: Crissy de Simone
Post Producer: Yole Barrera
Flame Artist: Verdi Sevenhuysen
Colorist: Bob Festa at Company 3
Published: October 2015
Short Rationale: BBDO San Francisco's 'Imagine The Possibilities' film for Barbie marks the first work the agency has done for the brand since winning the business earlier this year.
The video, which is targeted towards parents, shows how Barbie dolls inspire imagination and creativity in young girls. In the film, hidden cameras capture people's reactions to little girls holding professional positions, like veterinarians, college professors, and soccer coaches. At the end, these same situations are acted out using Barbie dolls, showing parents that the dolls can help girls dream big.
Wieden & Kennedy New York: ESPN 'Ice Cream' and 'National Anthem'
Brand: ESPN
Titles: Ice Cream and National Anthem
Agency: Wieden + Kennedy New York
Agency Website: http://www.wk.com/
Spot: National Anthem
Executive Creative Directors: Jaime Robinson, David Kolbusz
Creative Directors: Brandon Henderson, Caleb Jensen, Erwin Federizo
Art Directors: Dan Oliva, NJ Placentra
Copywriter: Scott Mahoney, Alex Ledford
Additional Credits: Associate Producer: Lisa Delonay
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Account Team: Mike Welch, Alex Scaros, Liz Lindberg
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Director of Photography: Dave Morabito
Editorial Company: Mackenzie Cutler
Editor: Nick Divers
Post Executive Producer Sasha Hirschfeld
VFX Company: Schmigital
Lead Flame Artist/Creative Director: Jim Hayhow
Assist: Joseph Miller
Mix Company: Mackenzie Cutler
Mixer: Sam Shaffer
Spot: Ice Cream
Executive Creative Directors: Jaime Robinson, David Kolbusz
Creative Directors: Brandon Henderson, Stuart Jennings, Erwin Federizo
Art Directors: Gary VanDzura, NJ Placentra
Copywriter: Charles Hodges, Alex Ledford
Additional Credits: Associate Producer: Lisa Delonay
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Account Team: Mike Welch, Alex Scaros, Liz Lindberg
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Director of Photography: Dave Morabito
Editorial Company: Mackenzie Cutler
Editor: Nick Divers
Post Executive Producer: Sasha Hirschfeld
VFX Company: Schmigital
Lead Flame Artist/Creative Director: Jim Hayhow
Assist: Joseph Miller
Mix Company: Mackenzie Cutler
Mixer: Sam Shaffer
Published: October 2015
Short Rationale: To kick off the MLB postseason and NHL season, Wieden + Kennedy New York created two spots for ESPN's 'This is SportsCenter' franchise that feature New York Mets pitcher Matt Harvey and NHL analyst Barry Melrose.
In 'Ice Cream,' SportsCenter anchors Jay Harris and Lisa Kerney are seen in ESPN’s cafeteria looking at Harvey in disbelief as he devours a monstrous dessert. In 'National Anthem,' SportsCenter hosts John Anderson and John Buccigross begin work following the singing of the Star Spangled Banner but are interrupted when Melrose appears in the studio with a surprise.
Jeremiah McNulty Design: MacLeod Ale Brewing Co. Packaging
Brand: MacLeod Ale Brewing Co.
Titles: Beers - The Session Gap, The Little Spree, The King's Taxes, Jackie Tar
Agency: Jeremiah McNulty Design
Agency Website: www.mcnultydesign.com
Creative Director: Business Owner Jennifer Febre
Art Director: Jeremiah McNulty
Copywriter: Brewer C. Andy Black and Owner Jennifer Febre
Illustrator: Jeremiah McNulty
Photographer: Michael Murphree
Additional Credits: Jared Jacob [Sunday Lounge], original logo
Published: Ongoing beginning March 2015
Short Rationale: "The shelves are overflowing with craft beer in 22oz bottles. How to stand out? We wanted the logo to take priority and be VERY readable and recognizable, so we opted to print it right on the bottle with maximum size and contrast...white ink on a dark brown bottle. The next priority was to make the brand and style of beer easy to find, so we created a "cigar band" label which is uniform across the brands, differentiated by color, and reading in the traditional top-to-bottom left-to-right sequence, easily answering the three most important questions: Who makes this beer? Which beer is it? What style of beer is it? Finally, by making the labels uniform except for the color, we are hoping to create a consistent look, so that customers will instantly recognize the bottles and know our logo."
Juniper Park\TBWA: Eos 'Share the Delight'
Brand: Eos
Title: Share the Delight
Agency: Juniper Park\TBWA
Agency Website: http://www.juniperpark.com/
President: Jill Nykoliation
Chief Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Writer: Thomas Zukowsk
Art Directors: Jen Szilagyi, Elma Karabegovic
Additional Credits: Head of Production: Janice Bisson
Producer: Anne Marie Martignago
VP Account Director: Shelly-Ann Scott
Sr. Account Executive: Lisa Harvey
Production House: Revolver Films Toronto
Director: Carole Dennis
DOP: Gosta Reiland
Editor: Jackie Roda
Editorial House: Relish Editing
Visual Effect Post: Alter Ego
Audio Supervisor: Chris Tait
Audio House: Pirate Radio & TV
Music: Licensed track by Brenda Lee, “I’m Learning About Love”
Published: October 2015
Short Rationale: Toronto-based Juniper Park\TBWA has created a whimsical spot for lip balm brand Eos called 'Share the Delight.' In the video, a neighborhood is magically transformed after a young woman uses her Eos sphere.
Alexander Vidal Illustration and Design: Yebo Packaging
Brand: Yebo
Title: Yebo Coffee Fruit Bar Wrappers
Agency: Alexander Vidal Illustration and Design
Agency Website: alexandervidal.com
Creative Director: Alexander Vidal
Illustrator: Alexander Vidal
Published: July 2015
Short Rationale: "Yebo is a company that makes energy bars from the fruit of the coffee plant. In the early days of coffee consumption, Ethiopian shepherds would bind the coffee fruit into a bar for easy consumption in the highlands. In the current economy, the fruit is usually discarded when the coffee bean is harvested, creating an incredible amount of waste. By using the coffee cherry as the basis for a protein bar, Yebo puts this nutrient rich food to use, and gives coffee farmers an additional income. For the company brand and the design of the packaging, Yebo wanted something that would be both traditionally African, but also bright, bold and modern. A variety of African source materials were researched for shape, color, and pattern, including Ndebele architecture, Malian carving, and West African wax cloth. The final packaging design aimed to pay tribute to the continent's incredible visual traditions, while still providing a bold shelf presence to grab consumers' attention."