US Ad of the Week: Edgewood Center for Children and Families ‘Slime in my Bed’
California’s Edgewood Center for Children and Families has launched a goofy PSA called ‘Slime in my Bed’ that sees a number of adults channeling their inner child as they talk about what they would do if they could be a kid again.
Created by DDB California, the ad has been voted by US Creative Department readers as Ad of the Week.
The video was created to help promote Edgewood’s ‘A Day of Play’ this Saturday in San Francisco, the non-profit’s first one-day event that will give kids dealing with depression and mental health issues a chance to have fun and play kickball, get their face painted, and jump in bounce houses.
Viewers are encouraged to visit ADayOfPlay.org where they can learn more about the event and make a donation.
Last month, the non-profit launched ‘Helicopter,’ the first video created to spread the word about ‘A Day of Play.’
If you’d like to vote for next week’s winner, visit our US Creative Work section here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Credits:
GCD: Jim Bosiljevac
ACD: Sam Brown
Art Director: Lena Barrows
Copywriters: Shaun Oppedisano, Pablo Isaza, Andy Whalen
Additional Credits: Account Manager: Jennifer Dirvianskis
Senior Producer: Andy Rosenthal
Senior Integrated Producer: Jessie Hammer
Head of Production: Jon Drawbaugh
Director: Andy Rosenthal
Director of Photography: Sertac Yildizhan
Casting: Tonry Talent
Editor/Production Line Producer:Tim Brooks
Production Line Producer: Carrie Frash