Full 3:30 minute Jimmy’s Iced Coffee rap ad premieres on Channel 4
Jimmy’s Iced Coffee and Channel 4 have kicked off a new ad campaign with summer viral music video ‘Keep Your Chin Up’ starring Jimmy Cregan of Jimmy’s Iced Coffee.
The whole 3:30 minute rap video from the Bournemouth-based family company aired on Tuesday 13 October during Channel 4’s late evening showing of ‘The Big Bang Theory’.
Jimmy Cregan, the star of the ad, said: “We are so stoked to be working with Channel 4 whose incredibly innovative planning will see our whole 3:30 minute rap track played in an ad break. Channel 4 fit our brand on a terrestrial and digital level and we couldn’t be happier to team up with them. I have got such a strong gut feeling that this is going to do wonders for our brand.”
The rap video, which was created by Fearlessly Frank, went viral in August snapping up 430,000 views in three weeks.