CBS CEO says deal with Apple TV is probable
Chief executive officer of CBS Les Moonves said on Wednesday that the network will likely strike a deal to let Apple stream its shows.
His comment comes as Apple aims to release its live TV subscription service next year.
During an interview with Bloomberg TV, Moonves said: “Apple is having conversations with everyone about doing their own streaming services. We have had those conversations, as have the other networks. Do I think something will happen? Probably, but I do not know when.”
Commenting on the potential content deal, Keith Zubchevich, chief strategy officer of online video optimization firm Conviva, said that Apple will need to deliver experience excellence in order to succeed in the video space.
“As Apple continues plans to provide a gateway to premium content without taking on the burden of delivery itself, those partners will gain from new distribution opportunities, but will need to place significant emphasis on managing the quality of the experience delivered,” he said.
CBS, which airs shows including The Big Bang Theory and 2 Broke Girls, has its own subscription service called CBS All Access that costs $5.99 per month.