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Everything You Need to Know - Episode Two: Programmatic video

The second episode of Everything You Need to Know - About Programmatic examines its impact on video advertising.

Programmatic is no longer restricted to standard display advertising. Video is now an important part of the mix.

More than $2bn in video ads will be transacted on programmatic platforms in 2015, effectively tripling 2014’s digital video spend, according to Magna Global.

In this episode of Everything You Need to Know - About Programmatic, in association with The Trade Desk, we explore how programmatic is putting the power of video into every marketer's hands.

The episode explains how programmatic video is letting advertisers select more specific business goals for its use, and looks at the move of linear TV into programmatic.

Everything You Need to Know - About Programmatic, in association with The Trade Desk, is the first in a new EYNTK series designed to help viewers quickly get up to speed with some of the most important issues in today’s marketing industry.

Future episodes will cover subjects including the intricacies of private market places (PMP) and the forward market, and how programmatic is shaping the agency of the future,

EYNTK is designed to offer people a way to find out everything they need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject.

That’s why each episode is filmed in the back of a London black cab.

The third episode of Everything You Need to Know - About Programmatic, available at a dedicated hub on Thedrum.com, from 28 October, covers private marketplaces.

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Justin Pearse

Managing Director of The Drum's content marketing agency The Drum Works and member of BIMA's executive committee. Former editor of New Media Age.

All by Justin