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Arnold KLP Geometry Global Cake

Geometry Global taps Cake and Arnold KLP's Martin Smith for CSO role

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By Rebecca Stewart, Trends Editor

October 9, 2015 | 2 min read

Smith is to sit on the brand activation agency's executive committee to drive purchase behavior.

Martin Smith - Geometry Global

Geometry Global UK has hired Martin Smith as chief strategy officer and managing partner.

Joining from the same role at Havas’ Cake + Arnold KLP, Smith has over 20 years’ experience as a strategist and agency leader. He is responsible for award-winning campaigns across all communications disciplines and has held executive planning positions at Saatchi & Saatchi, Mother and BBH.

Smith will work closely with chief executive Sarah Todd to oversee the agency's strategic product across all clients including Heineken, Vodafone, GlaxoSmithKline and Coca-Cola. He will also lead the agency’s strategic consultancy, Geometry Intelligence.

Commenting on the appointment, Todd said: “From the moment I met Smith it was clear we share the same passions: building and leading great teams, customer experience and journey intelligence, big activation ideas and turning brand fame into fortune for our clients.

"He is a pioneer, a collaborator and has a great track record of transforming behaviour through brilliant insight," she added.

Smith will take on the new post from January 2016.

Arnold KLP Geometry Global Cake

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