US Creative Work: Featuring JWT New York, PNYC, Havas Chicago and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week' and will be in the running to be featured in The Drum's magazine.
Submit your vote before Wednesday October 14 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative
Saatchi & Saatchi New York: Cheerios 'Grandpa'
Brand: Cheerios
Title: Grandpa
Agency: Saatchi & Saatchi New York
Agency Website: http://saatchiny.com/ny-us/
Executive Creative Director: Peter Smith
Creative Director: Johnnie Ingram
Copywriter: Brad Soulas
Additional Credits: VP, Executive Producer: Dani Stoller
Producer: Ali Issari
SVP Account Director: Emily Wilcox
Account Director: David Barone
Account Supervisor: Taylor Doyle
Business Manager: Christina Mattson
Production Company: Community Films
Director: Matt Smukler
Executive Producers: Carl Swan, Lizzie Schwartz
Line Producer: Lisa Shaw
Director of Photography: Tami Reiker
Editorial: Beast
Editor: Jim Ulbrich
Producer: Sheena Wagaman
Published: September 2015
Havas Worldwide Chicago: Ragu 'Simmered In Tradition'
Brand: Ragu
Title: Simmered In Tradition
Agency: Havas Worldwide Chicago
Agency Website: http://chi.havasworldwide.com/
Chief Creative Officer: Jason Peterson
Group Creative Directors: Michelle Tucker, John Nussbam, Jon Eckman
Additional Credits: Co-Head of Production, N.A.: David Evans
Executive Producer: Brigette Whisnant
Sr. Business Affairs Manager: Bonnie Hamilton
Group Account Director: Lisa Evia
Senior Account Supervisor: Marissa Jaeckel
Production Company: Lucky 21
Director: Marc and Melanie Chartrand
Executive Producer: John Gilliland
Line Producer: Brandon Tapp
Editorial Company: Studio 6 CHI
Sr. Editor: Angelo Valencia
Sr. Audio Engineer: Todd Bee
Executive Producer: Lauren Shawe
Colorist: Luke Morrison, The Mill
Conform Artist: Jamin Clutcher, The Mill
VFX Supervisor: Udesh Chetty, The & Adam Battista, The Mill
Music Composer Company: Duotone
Music, Creative Director: Jack Livesey
Music, Executive Producer: Ross Hopman
Music, Producer: Gio Lobato
Music, Drums: Joe Bonadio
Published: September 2015
BexBrands: Once Upon a Farm Packaging
Brand: Once Upon a Farm
Title: Packaging
Agency: BexBrands
Agency Website: bexbrands.com
Creative Director: Becky Nelson, Jeremy Dahl, Daniela Anderson
Copywriter: Rebecca Goodberg
Published: September 2015
Short Rationale: "Once Upon a Farm is one of a few new companies using HPP technology to maintain the flavors and nutrients of the pure and simple ingredients in baby food. We had a great time combining elements from our favorite fairy tales and childhood memories visiting farms. When we looked at current baby food, the shelves literally mimicked a box of crayons. We determined our customer was more sophisticated and would appreciate a more subdued palette, with tiny splashes of color to place emphasis on the drawings of fruits and veggies. We also left a tiny window at the bottom, to further emphasize the natural, wholesome qualities of each recipe."
Grey New York: DirecTV 'Merger'
Brand: DirecTV
Title: Merger
Agency: Grey New York
Agency Website: http://grey.com/us
Global Chief Creative Officer: Tor Myhren
Chief Creative Officer: Andreas Dahlqvist
Group Creative Director: Steven Fogel, Doug Fallon
Associate Creative Directors: Matthew Nall, Heather English, Robert Cuff, Jeff Anderson, Kim Nguyen, Marques Gartrell
Additional Credits: Account Team: Chris Ross, Beth Culley, Anna Pogosova, John Baker, Danielle Weiner, Jake Wanamaker
Agency Executive Producer: Andrew Chinich
Agency Producer: Lindsay Myers
Production Company (location): Hungryman LA
Director: Bryan Buckley
Producer: Mino Jarjoura, Matt Lefebvre
Editor (person & company): Tom Scherma, Cosmo Street
Assistant Editor: Dave Otte
VFX: The Mill LA, Sue Troyan, Executive Producer
Published: October 2015
Barton F. Graf: Bai 'El Guapo,' 'Twins' and 'Marriage'
Brand: Bai
Titles: El Guapo, Twins, and Marriage
Agency: Barton F. Graf
Agency Website: http://www.bartonfgraf9000.com/
Chief Creative Officer: Gerry Graf
Chief Strategy Officer: Laura Janness
Executive Creative Director: Ian Reichenthal
Creative Director: Nick Kaplan
Creative Director: Amanda Clelland
Digital Strategist: Brandon Solis
Copywriter: Richard Langhorne
Art Director: Zack Madrigal
Additional Credits: Head of Integrated Production: Josh Morse
Exec. Producer: Brad Powell/Amanda Revere
Account Director: Alex Stankiewicz/Jennifer Richardi
Business Affairs Director: Jennifer Pannent
Production Company: O Positive
Director: David Shane
Exec. Producer: Ralph Laucella
Exec. Producer: Marc Grill
Producer: Ken Licata/Kate Sutherland
DP: Joe Zizzo
Editorial: MackCut
Editor: Erik Laroi
Asst. Editor: Brendan Hogan
Editorial Producer: Sabina-Elease Utley
Exec. Producer: Sasha Hirschfeld
Music House: Butter
Composer: Andrew Sherman
Exec. Producer: Ian Jeffreys
Color: Company 3
Colorist: Tim Masick
Audio Mix: Heard City
Engineer: Eric Warzecha
Published: September 2015
J. Walter Thompson New York: Beringer Vineyards 'Better Beckons'
Brand: Beringer Vineyards
Title: Better Beckons
Agency: J. Walter Thompson New York
Agency Website: https://www.jwt.com/newyork
Head of Art & Design: Aaron Padin
Executive Creative Director: Ben James
Designer/Art Director: Katie Bourgeois
Additional Credits: Planner: Derrick Goss
Head of Production: Lisa Setten
Executive Producer/Art Buyer: Sheri Rosenberg
Business Director: Dan Duffett
Account Director: Lara Clay
Associate Creative Director, Mirum: Patrick Tomasso
Account Director, Mirum: Matthew Clemente
Production Company: Hype Production
Published: September 2015
Short Rationale: J. Walter Thompson worked with popular Instagrammer Murad Osmann to create Beringer’s ‘Better Beckons’ campaign. Osmann has more than three million followers on Instagram and is famous for his ‘Follow Me To’ series, where he takes photos of his wife Nataly while she holds his hand as the two travel around the world together. The campaign uses his signature style and first person perspective to showcase six classic American scenes, like a New York City rooftop and San Francisco’s Golden Gate Bridge. The multi-channel campaign’s print ads will be featured in Conde Nast Traveler, the Wall Street Journal, Food and Wine, and others.
72andSunny: Guitar Hero 'Win The Crowd'
Brand: Guitar Hero
Title: Win The Crowd
Agency: 72andSunny
Agency Website: https://www.72andsunny.com/
Chief Creative Officer: Glenn Cole
Executive Creative Director: Bryan Rowles
Group Creative Director: Frank Hahn
Creative Director/Designer: Peter Vattanatham
Creative Director/Writer: Tim Wolfe
Lead: Evan Brown
Sr. Designer: Jon Hall
Writer: Ryan Iverson
Additional Credits: Group Strategy Director: John Graham
Co-Head of Strategy: Bryan Smith
Sr. Strategist: Hamish Cameron
Strategist: Jake Watt
Group Brand Director: Mike Parseghian
Brand Director: Torie Gleicher
Brand Manager: Sarah Donze
Brand Coordinator: Mariam Al-Hooty
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Executive Producer: Dan Ruth
Sr. Film Producer: Kara Fromhart
Sr. Film Producer: Zeynep Taslica
Sr. Film Producer: Dave Stephenson
Director of Business Affairs: Michelle McKinney
Business Affairs Director: Alex Lebosq
Business Affairs Coordinator: Ashley Pesses
Production Company: Caviar
Director: Jonathan Krisel
Executive Producer: Michael Sagol
Director of Photography: Damian Acevedo
Head of Production: Kelly Bowen
Line Producer: Jeff Tanner
Edit: Rock, Paper, Scissors
Editor: GH LIVE: David Brodie & Gabriel Britz
Editor: GHTV Carlos Arias
Post Producer: Dina Ciccotello
Recording & Mix: Lime Studios
Audio Mixer: Zac Fisher
Audio Assistant: Kevin McAlpine
Executive Producer: Susie Boyajan
VFX/Online: Method
Senior Flame Artist: Thomas Downs
Producer: Sumer Zuberi
Telecine: CO3
Colorist: Siggy Ferstl
Producer: Matt Moran
Published: October 2015
RPA: Honda 'Dreams'
Brand: Honda
Title: Dreams
Agency: RPA
Agency Website: http://www.rpa.com/
EVP, CCO: Joe Baratelli
SVP, ECD: Jason Sperling
Senior Art Director: Amy Servidea
Senior Copywriter: Chris Bradford
Art Director: Hans Seeger
Copywriter: David Kennedy
Additional Credits: SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Producer: Joshua Herbstman
Production Coordinator: Jeanette Howes
VP, Director of Business Affairs: Maria Del Homme
Senior Business Affairs Manager: Marlys Pulos
EVP, Management Account Director: Brett Bender
SVP, Group Account Director, Honda Regional Marketing: Fern McCaffrey
VP, Management Supervisor: Cathy O’Gorman
Account Supervisor: Jacob Gentry
Account Supervisor: Eliza Wan
Account Executive: Chloe Seitz
Production Company: Arts & Sciences
Director: Michael Spiccia
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Line Producer: Ben Scandrett-Smith
Line Producer: Kristin Porter
Director of Photography: Danny Ruhlmann
Post Production Editorial: Rock Paper Scissors
Editor: Gabriel Britz
Assistant Editors: Cudjo Collins and Jaime Serna
EP: Angela Dorian
Producer: Dina Ciccotello
Post Production VFX: A52
Visual Effects Supervisor: Andy McKenna
CG Supervisor: Adam Newman
2D VFX Artists: Matt Sousa, Chris Moore, Michael Plescia
Finishing: Gabe Sanchez, Kevin Stokes
3D Artists: Pete Coggeshall, Mike Bettinardi, Thomas Kernan, Abel Salazar, Aaron Baker, Adam Carter, Nathaniel Morgan, Marko Mandaric, Tim Kadowaki, Joe Paniagua, Wendy Kline
Designer: Krystal Sojo
Producer: Stacy Kessler-Aungst
Head of Production: Kim Christensen
Executive Producer: Patrick Nugent
Music Supervision & Sound Design: Squeak E. Clean
Music: Ben Folds
Track: Before Cologne
Mix: Lime Studios
Mixer: Dave Wagg
Assistant Mixer: Adam Primack
Executive Producer: Susie Boyajan
Tylie Jones: Contacts: Lee Anne Frazier & Veronica Strong
Car Prep: LA Prep Inc. - Lorene Miyake & Adam Hale
Published: October 2015
PNYC: Outdoor Advertising Association of America 'Feel the Real'
Brand: Outdoor Advertising Association of America
Title: Feel the Real
Agency: PNYC
Agency Website: http://www.pnyc.com/
President: Matt Dowshen
Chief Strategy Officer: Ted Florea
ECD: Jason Marks
GCD and Chief Digital Officer: Nathan Hunt
Additional Credits: Integrated Production: Julio Soler
Group Account Director: Megan Bowen
Account Director: Eileen Arcangeli
Design Director: Talo Kawasaki
Social Strategist: Mallory Diamond
Principal, DIA: Mitch Paone
AAE: Harrison Neuman
Published: September 2015
Short Rationale: The Outdoor Advertising Association of America (OAAA) worked with its creative agency of record PNYC to create an out-of-home (OOH) campaign that it hopes grabs the attention of advertising execs and makes them rethink their OOH strategies. Called ‘Feel the Real,’ the national campaign kicked off during New York City’s Advertising Week with billboards and posters that say things like ‘The Longer You Wait for The Bus, The More Real This Ad Gets.’ The signage directs viewers to visit www.feelthereal.org, where the association drives home the point that digital ads are facing a lot of problems – like viewability issues, for example – and that OOH ads actually help drive consumer engagement online.
Peck & Co.: Halo Top Creamery New Packaging
Brand: Halo Top Creamery
Title: New Packaging
Agency: Peck & Co.
Agency Website: peckandco.com
Creative Directors: Benji Peck, Justin Woolverton, and Doug Bouton
Art Director: Benji Peck
Copywriter: Benji Peck, Justin Woolverton, and Doug Bouton
Illustrator: Benji Peck
Photographer: Jenna Benty at Crier PR
Additional Credits: Ryan Bouton (copy) and Amy Chase and Brynn Calahan at Crier PR (art & photo direction)
Published: March 2015
Short Rationale: "To give the brand a more colorful and streamlined look to better emphasize the product's unique nature: a healthy ice cream that actually tastes good!"
TBWA\Chiat\Day NY: Hearts on Fire 'A Diamond's Power to Ignite'
Brand: Hearts on Fire
Title: A Diamond's Power to Ignite
Agency: TBWA\Chiat\Day NY
Agency Website: http://tbwachiatdayny.com/
Executive Group Producer: Jason Souter
Creative Director: Sergio Flores
Design Director: Melatan Riden
Senior Copy Writer: Daniel Sanders
Additional Credits: Head of Luxury Arts / Group Account Director: Marnie Darren
Management Supervisor: Elektra O'Malley
Assistant Account Executive: Lily Siff
Production Company: Persuade Content
Director: Martin Aamund
Executive Producer: Edward Grann
Line Producer: Dina Oberley
Director of Photography: Bjorn Charpentier
Production Designer: Thomas Karlsen
Costume Designer/Stylist: Christian Schleisner
Make up/Hair Designer: Trine Skjoth
Editorial: Final Cut NY
Editor: Kyle Valenta
Asst: Geoff Hastings
Post Producer: Mackenzie Alexander
VFX/Conform: Final Cut NY
VFX Artist: Dino Tsaousis & Charles Quinn
VFX Supervisor: Dirk Greene
Finishing Producer: Alek Rost
Audio Mix: Final Cut NY
Audio Engineer: Terressa Tate
Color Grade: Color Collective:
Colorist: Alex Bickel
Color Producer: Claudia Guevara
Original Music: Barking Owl
Creative Director: Kelly Bayett
Associate Producer: KC Dossett
Published: October 2015
David&Goliath: Kia 'Participation' and 'Great Game'
Brand: Kia
Titles: Participation and Great Game
Agency: David&Goliath
Agency Website: http://www.dng.com/
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Creative Director: Rick Utzinger
Senior Art Director: Sheldon Melvin
Senior Copywriter: Matt Kappler
Art Director: Shaun Wright
Copywriter: Joe Shaner
Additional Credits: Director of Broadcast Production: Paul Albanese
Senior Broadcast Producer: Katie Lambrecht
President: Brian Dunbar
Managing Director: Jeff Moohr
Account Director: Gordon Gray
Account Executive: Annelise Lorenzo
Managing Partner, Chief Strategy Officer: Seema Miller
Senior Planner: Ed Gibson
Director, Business Affairs: Rodney Pizarro
Business Affairs Associate Manager: Ann Shelton
Project Manager: Kemit Ray
Product Information Manager: Russ Wortman
Product Information Manager: Mark McNaul
Production Company: Moxie Pictures
Director: Frank Todaro
Director of Photography: Eric Schmidt
Executive Producer: Karol Zeno
Producer: Laura Heflin
Editorial Company: Spinach Editorial
Editors: Will Hassel & Sean LaGrange (Courtesy of ARCADE Editorial)
Assistant Editors: Glen Montgomery for Will. Eddie Mikasa for Sean.
Managing Director: Adam Bright
Producer: Jonathan Carpio
Online & Cleanup: Timber
Executive Producer: Chris Webb
Producer: Tita Poe
CD Leads / Partners: Kevin Lau & Jonah Hall
Flame Artists: Brian Shneider, Mark Youngren
Flame Assist: Jason Giamara
Managing Director / Partner: Damian Stevens
Color: Company3
Colorist: Stefan Sonnenfeld
Colorist EP: Rhubie Jovanov
Original Music & Sound Design: Beacon Street
Mix: Juice West
Sound Engineer: Bob Gremore
Executive Producer: Natalie Pranevsky
Published: October 2015
DDB California: Edgewood Center for Children and Families 'Helicopter' and 'Slime in my Bed'
Brand: Edgewood Center for Children and Families
Titles: Helicopter and Slime in my Bed
Agency: DDB California
Agency Website: http://www.ddb.com/offices/north-america/usa/ddb-san-francisco/
GCD: Jim Bosiljevac
ACD: Sam Brown
Art Director: Lena Barrows
Copywriters: Shaun Oppedisano, Pablo Isaza, Andy Whalen
Additional Credits: Account Manager: Jennifer Dirvianskis
Senior Producer: Andy Rosenthal
Senior Integrated Producer: Jessie Hammer
Head of Production: Jon Drawbaugh
Director: Andy Rosenthal
Director of Photography: Sertac Yildizhan
Casting: Tonry Talent
Editor/Production Line Producer:Tim Brooks
Production Line Producer: Carrie Frash
Published: September 2015