Twitter has unveiled the long anticipated add-on feature to its mobile app, codenamed Project Lightening, which is launching as “Moments”.
The new feature appears as a lightning bolt tab within the Twitter app and has been designed to make it easy for users to browse the biggest stories on the social network regardless of who they follow.
It has been created with new users in mind by presenting the stories in a way that’s easily accessible for anyone unfamiliar with the platform, meaning even new users not following anyone will have the same access to the top trending stories as veteran Twitter users.
The Moments tab presents users with a list of stories that have been curated by humans and feature photos, videos and texts from tweets. It also gives the option to narrow down the top stories to specific areas of interest such as sports or entertainment and users can follow a Moment to receive updates on the topic flow into their timelines.
Twitter has partnered with a host of media companies to assemble the top stories including Bleacher Report, Buzzfeed, The New York Times, Vogue and The Washington Post, with more partnerships in the works.
In a blog post discussing the announcement product manager Madhu Muthukumar described the new feature as "the best of what's happening on Twitter in an instant”.
The new addition to Twitter’s platform comes just one day after it announced Jack Dorsey as permanent chief executive. The company will hope that Dorsey’s appointment and Moments can help revitalise its stagnating user base which has severely affected its valuation and stocks.