'We view Crackle like a network' says its GM Eric Berger at the world premiere of 'The Art of More'
Found Remote is at MIPCOM, which is now in full swing despite a freak and terrible storm last night that has made parts of the event unusable. The international TV conference's first big event was a television premiere for a show that will appear on Sony's OTT platform, Crackle. "The Art of More," an hour long drama that dives into the criminal world of fine art, includes Dennis Quaid and Kate Bosworth who were both in attendance.
Following a screening of the first episode and a panel with the cast, Found Remote caught up with Eric Berger EVP of Digital Networks and GM of Crackle at Sony Pictures Television. Berger discussed the evolution Crackle has seen from hosting mostly shorts like Comedians in Cars Getting Coffee to now more longer form shows that can compete with any other kind of TV.
"We really view Crackle like a network. We sit inside of the TV networks organization within Sony Pictures, it's just a different delivery mechanism," he explained. "When we say internet it's not just online or mobile. A lot of the activity, especially in the US is with connected TVs - game consoles, streaming boxes like Roku, Apple TV, Amazon. It's right in the living room, big 65 HD television with great sound and so the quality has to be there to build our brand compete side-by-side with cable networks."
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