Enterprise Florida taps 30-year veteran of marketing and public affairs for top marketer role
Enterprise Florida has appointed Joseph Hice Jr. as its new chief marketing officer.
The 30-year veteran of marketing and public affairs replaces interim chief marketing officer, Kim Wiles.
Recently Hice had been a partner at Tampa-based public relations firm, Well Stratgies, and prior to that held roles with Moffat Cancer Center in Tampa, the University of Florida, North Carolina State University, Harley-Davidson Motor Company and Segway Inc.
Hice takes on the role as Enterprise Florida faces criticism from the Florida Legislature for the financing structure of its economic development incentive program.