MIPCOM preview: Found Remote joins Applicaster at TV's biggest international event

Found Remote spoke with Laurine Garaude, the Director of the Television Division at Reed MIDEM, the company that produces MIPCOM, and Jonathan Laor, the CEO of Applicaster, to understand the importance of this year's event as the industry evolves and what to check out.

Found Remote: How do you think it’s evolved over the last couple of years? What has changed?

Laurine Garaude: I’ve been heading MIP for six years now. There’s a definite change. Our shows are very well known for buying and selling programs and they are very important but the change that I’ve seen is the impact of digital. We were talking about that six years ago but it has become much more forefront in our clients' business It’s not R&D anymore...it's everyone's priority.

In terms of who attends, it’s a much larger ecosystem than it was six years. We’ve always had a huge number of buyers, in the 4,000 range. We have 4,600 buyers from all around the world. A larger number are online platforms. That’s been growing for the last couple of years and it’s growing sharply.

FR: Why are you attending MIPCOM and why is it important to host Found Remote at your booth?

Jonathan Laor: MIPCOM is where TV programming seasons are invented. Its the source of programming. For Europe of course, but also for the US. Most readers probably don’t know that many of the formats aired in the US are actually European (like The Voice, Big Brother, Survivor, and many others). Today, interactive is an inseparable part for most of them. We are at Mipcom as part of our place, as a platform, in how content is invented and developed, not only distributed.

Our presence at MIP is always a reach out for knowledge sharing with our industry. Format owners and programming directors come in to learn about what works, and doesn’t around the world, how their formats might be enhanced etc. In most cases, the digital directors (our immediate buyers) are not present. So having found remote, as an extension of this collaborative and educational approach was very sensible.

Reccomendations from Garaude on what sessions to check out (the full program is here):

• Fullscreen's George Strompolos - 05 Oct 2015, 11:30 - 12:00 Grand Auditorium, Palais 1 - Fullscreen’s Founder & CEO George Strompolos will share how the massive multichannel network built to empower the next generation of content creators rapidly evolved into a global media powerhouse.
• Discovery's JB Perrette - 06 Oct 2015, 17:10 - 17:40 Grand Auditorium, Palais 1 - As media companies face an increasingly fragmented viewing environment, JB Perrette, President of Disovery Networks International discusses how Discovery - one of the biggest media players - is tackling the future and redefining its business model 30 years on.
• Endemol Shine's Sophie Turner Laing - 05 Oct 2015, 16:30 - 17:00 Grand Auditorium, Palais 1 - Taking the stage for the first time since her appointment as head of the newly-formed global content creator, producer and distributor, Sophie Turner Laing, CEO of the Endemol Shine Group will be part of MIPCOM’s 2015 Media Mastermind Keynote Series.
• Producer Mark Gordon - 06 Oct 2015, 11:00 - 11:30 Grand Auditorium, Palais 1 - Five-time Emmy nominee and two-time winner, as well as a Golden Globe winner for his work on "Grey’s Anatomy“, Mark Gordon is one of Hollywood’s most prolific producers. In 2015, Gordon was honored by the Producers Guild of America with the Norman Lear Award for achievement in television.
• Into the Stream - "The art of channel distribution in an OTT universe." MIPCOM offers a dedicated programme to support the distribution of channels and non-linear services around the world. A unique series of conferences, meetings, matchmaking and exchange provides a central point of interaction for international multiservice operators, OTT platforms, channels and streaming services to meet and develop their digital transformation and territorial expansion strategies.
• Future of TV netorking - A netowkring/matchmaking event for new platforms to meet new channels that will create a way for new companies to be able to meet each other in a very focused way.

Reccomendations on screenings to check out from Garaunde:

• The Art of More - 04 Oct 2015, 18:30 - 20:00 Grand Auditorium, Palais 1 - Presented by Sony Pictures Television. Doors open at 18.00. Sony Pictures Television's over the top streaming service, Crackle, premiers its highly-anticipated new one-hour drama "The Art of More," starring Dennis Quaid, Kate Bosworth and Christian Cooke.
• The Last Panthers - 05 Oct 2015, 18:30 - 19:45 Grand Auditorium, Palais 1. Doors Open at 18.00 - From Sky Atlantic and CANAL+, Distributed by Sky Vision and STUDIOCANAL.

  Samantha Morton, Tahar Rahim, Goran Bogdan and John Hurt star in THE LAST PANTHERS, a thrilling 6x 60' crime drama series based on real events, co-produced by Haut et Court TV (The Returned) and Warp Films (This is England) for Sky Atlantic and CANAL+ and distributed by Sky Vision and STUDIOCANAL.

• The X-Files - 06 Oct 2015, 18:30 - 19:45 Grand Auditorium, doors open at 18.00. - Presented by 20th Century Fox Television Distribution. - Thirteen years after the original series run, comes the mind-bending next chapter of FOX’s THE X-FILES. The thrilling, six-episode event series reunites creator/executive producer Chris Carter with stars David Duchovny and Gillian Anderson, who re-inhabit their roles Fox Mulder and Dana Scully.

Stop by and say hello at Palais des Festivals Hall Riviera 7, J15.

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