Dove’s latest ad shows that grass is always greener when it comes to body image

Dove has rolled out a one-minute film that features a number of teenage girls discussing the one thing they’d like to change about themselves.

Called ‘Change One Thing,’ the beauty brand’s latest video is part of its ongoing global ‘Campaign for Real Beauty’ that launched more than ten years ago and aims to celebrate all types of women and make them more comfortable in their own bodies.

The ad starts out with a curly-haired girl saying she wishes she had straight hair, then switches to a straight-haired girl saying she wishes she had blonde hair, and so on. It aims to drive home the message the even though all girls are insecure about something, a change in attitude is really what is needed to help teenage girls gain confidence.

The video ends with the tagline ‘Let’s change one thing: How our girls see themselves.’

In partnership with Pinterest, the Dove Self-Esteem Project has created boards on the site with more than 80 pins that share words of encouragement and advice for girls and their mothers.

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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