Danish travel ad helps mothers become grandmothers with devious holiday booking scheme
Spies Travel has released a provocative ad campaign targeting impatient mothers who yearn for grandchildren from their daughters.
The latest ad from the ‘Do It For Mom’ campaign urges prospective grandmothers to book active holidays in sunny climes, quoting a study claiming couples are 51 per cent more likely to have sex on such a trip than in everyday life.
Enticing parents to manipulate the conception probability of their daughters with a sunny, active break aside, the creative was devised partly to combat the falling birth rate in Denmark.
The site asks prospective grandparents to put their money where their mouth is. Requesting a holiday donation from parents, customers are actually asked to “show how much you want a grandchild with an amount you deem appropriate," on the Spies website. Said figure helps establish a price range - laced with some emotional blackmail persuading them suitable encouragement to up the ante.
The ad’s voiceover states: “Those who suffer the most are the mothers who will never experience having a grandchild, but don’t despair … we may have found the solution.”
Time will tell whether the campaign will provide any bang for its buck.