Business on the move: account wins and reviews from Gravity Road, M&C Saatchi, Brand Union and more

Gravity Road

Gravity Road has been appointed by Vita Coco to create an online publishing platform for its coconut oil brand. The new platform, which is called #Swearbyit, aims to become the go-to hub for coconut oil use in cooking, health and beauty, with editorial elements including cooking recipes, life hacks, beauty tips and health advice.

The launch marks an on-going partnership between Vita Coco and Gravity Road, as the agency will continue to develop editorial for the platform.

Brand Union

Shangri-La Hotels and Resorts has selected WPP’s Brand Union to create the new brand and integrated launch campaign for its Le Touessrok resort in Mauritius, following a competitive pitch.

The agency will seek to “challenge the existing codes” of luxury travel by adopting a brand-led communications strategy, looking beyond the launch to ensure the brand resonates across each touch point of the resort, through to the guest experience at the hotel.

BJL

BJL has won a brief from Acorn Fostering Services to devise a new strategic and creative awareness campaign for the fostering agency.

The account includes the development of a new creative strategy to play out across traditional and digital media, as well as the creation of support material for social workers.

Life

US-based creative company Omelet has appointed Life to help DreamWorks Animation develop innovative licensing and continuity programmes with UK retailers and brands.

As part of the multimillion dollar deal, Life will operate as the UK partner for LA-based creative company Omelet, which in June announced a four-year deal with the studio behind franchises such as Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon. Life will work in partnership with Omelet to create long-term loyalty and continuity programmes with UK retailers and brands that enable them to tap into DreamWorks’ properties and engage with their fans.

Communicator

Quorn has appointed creative agency Communicator as strategic and creative partner. The agency, which was hired following a non-competitive pitch, will now work with Quorn to attract more health conscious consumers looking to reduce the amount of meat in their diet.

Five by Five

UK radio manufacturer Roberts Radio has appointed Five by Five to develop and execute an integrated campaign launch for the brand’s new ‘R-Line’ range that rolls out across the country in spring next year.

The agency will craft the range’s overall identity, as well as producing print and online ads, brochures, POS collateral, videos and e-marketing materials to boost Roberts Radio’s new bespoke line and increase on-shelf standout.

Global

M&C Saatchi

Australian cosmetics brand Nude by Nature has appointed M&C Saatchi PR as its new global communications agency as it expands outside of its homeland for the first time. M&C Saatchi PR will assist the cosmetics brand with activations in Europe primarily, following a competitive pitch, with further markets to follow. The agency will primarily help evolve the brand positioning and strategic focus as well as deliver brand campaigns and a global press office.

72andSunny

MillerCoors has selected 72andSunny as its lead creative and digital agency for its Coors brand following a two-month long review involving Interpublic’s Deutsch and Omnicom’s 180 LA.

MillerCoors chief marketing officer David Kroll said in a statement seen on Ad Age: "72andSunny was awarded the business based on a clear ability to build brands that speak with a bold intensity and distinct POV. They demonstrated an inherent understanding of today's drinker and how to engage them in a multi-channel, unplugged world. I truly appreciated their competitive grit and drive to build brands that define their respective categories.”

A brief for the new work is yet to be announced.